Crocs (NASDAQ:CROX), the favorite footwear du jour of stockholders thanks to its skyrocketing value, may have stumbled a bit last week when the Japanese government's National Institute of Technology and Evaluation issued a warning to wearers.
Apparently, in just the past few weeks 40 Japanese wearers of Crocs or imitations, mostly children, have had their footwear caught in escalators. One five-year-old lost three toenails and broke a toe, and six other children were injured.
For those who might discount this as alarmism, I might point to Mattel's (NYSE: MAT) recent experience with lead paint. The slightest hint of peril to one of our nation's children can inspire a tsunami of reaction from concerned parents, not something a trend-dependent product like Crocs needs.
Via fareastgizmos











Reader Comments (Page 1 of 1)
9-10-2007 @ 4:51PM
Bossman said...
What a "croc" of $%*)*&!! How many "other" shoes have been in similiar circumstances! The problem with children and escalators are the parents!! I love these shoes, and so do my kids . There are no laces to get hung up on, or catch in the mecanisim. Please! Another successful company having to reatin an entire legal department to fight off the lawyer scum bags. Let the vicious endless cycle of litigation begin. Dig deep folks, if you like these shoes, the Law suit premium will now be added to the cost. We all lose in the end except the attornies..................
9-10-2007 @ 5:55PM
kristen said...
huhhh i wont be wearin those no more i would like to keep my pretty toe nails! and i thought they were good for the mall. ***\........../***\
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9-10-2007 @ 6:19PM
Bill S said...
Obviously written by someone who has shorted the stock. For everyone's info, virtually any shoe worn by a child who is not properly supervised by an adult can be caught in an escalator.
9-10-2007 @ 6:27PM
BL Wooten said...
I own 2 pairs and I won't give them up--Small children have to have watchful parents when entering and exiting automatic systems like, doors, escalators, etc... I think this little bit of mess is parents allowing small children to navigate a device that is really for adults. Children have to be helped on to escalators. I can't tell you how many times I've seen children fall because the parent won't pick them up--we forget they are so close to the ground, and seeing that metal being tucked in and coming fast toward it catches the child off-guard. Not the shoe's fault at all--just stupid folks who think small children are adults.
9-11-2007 @ 12:58PM
Jane said...
How many other clog type companies, not to mention the thousand "replica" companies are out there? I don't see them getting sued. This type of shoe has been around for years. And I'd hate to see how many kids get hurt on escalators, with any type of shoe. Not to mention arms and fingers. Cheap flip flops, are a real problem, but you won't see the $2.00 version causing lawsuits. People will keep on buying them. Why beat up the stock for a few negligent parents?. These are probably the same type of kids that stick their fingers between the moving stairs, or over by the belt. And what about the parents. Especially the ones who buy them a size too large, claiming "they'll grow into them"?
9-13-2007 @ 6:29PM
Kel Jooniya said...
Anyone wearing these abominations deserves to have their feet amputated. If this will stop one, JUST ONE morbidly obese middle aged white woman from wearing these things out in public, than kudos Japanese children....kudos!
9-13-2007 @ 9:36PM
willowreed said...
Those things are so ugly I hope they just disappear. I cannot see how anybody would want to wear them in public...
9-13-2007 @ 9:33PM
willowreed said...
In regard to comment #1: THAT my friends, is why I am going to Law School!
Bout time I could make some real money....
Good Grief!
9-18-2007 @ 3:01PM
Rick_VT said...
I've ridden up and down escalators between floors safely for over 50 years - the past two wearing Crocs, and for years before with flip-flops on - never even a close call. But, I was taught from the beginning by my PARENTS how to safely get on, how to ride and how to get off those dangerous moving stairs - taught they could hurt you if not used correctly - taught to watch out for loose laces, to not fool around, to not stick your feet into the corners, etc. I have never had any problem at all. - Strangely enough, there are recent statistics showing more kids are getting hit by cars when crossing the street - this was believed to be because PARENTS aren't teaching their precious protected offspring how to look both ways, to anticipate dangers around them. Hmmmm...something symptomatic happening here?
9-19-2007 @ 3:41PM
Keith said...
This story is crazy! The media has put the spin on this as if the shoe was at fault. Escalators are dangerous to everyone (especially children) no matter what type of shoes that are worn. At what point are we going to hold the parents responsible for the safety of their children? As a child i remember my mother picking me up in the air as we got off of the escalator so that there was no risk of my feet getting caught. The fact that the child was wearing Crocs and that the foot was able to be removed from the shoe so quickly because of the open back probably saved the foot from more serious injury. Crocs should be praised for such a wonderful invention.
9-22-2007 @ 11:59PM
Werner Egli said...
I'm convinced that CROKS are dangerous FOR ME. I'm 83 years old, and perhaps I don't lift my feet
completely with each step. Because of the high friction, the shoe tip doesn't slip forward along the ground (if not lifted off the ground). The resulting check on the leg motion causes pitch-forward. No such problem with any other shoe. Croks should redesign to have a slight "slip" on the front of the shoe