Pizza at Subway and Dunkin' Donuts? No thanks.

Posted Sep 10th 2007 6:45PM by Zac Bissonnette
Filed under: Consumer Experience, Newspapers, Marketing and Advertising

When I saw the headline in today's USA Today that Subway and Dunkin Donuts are going to start selling pizza, I threw up a little bit in my mouth. Just to be sure it's not a personal thing, I asked a few friends and we all reached the same conclusion: There's a small possibility that I would buy pizza at Subway, and zero chance I would buy it at Dunkin' Donuts. And especially not for breakfast.

McDonald's (NYSE: MCD) tried pizza years ago and left with its tail between its legs, but apparently Subway and Dunkin' still can't resist reaching for a piece of the $28.5 billion pizza pie.

Subway has been selling pizza at more than half of its locations since the summer, and would like more franchisees to do the same, but is not requiring it. According to the USA Today, "Subway's $2.99 thick-crust pizzas arrive frozen. They're defrosted, then baked in the toaster ovens in about 90 seconds. Meat toppings are a buck each. Veggies are free." Yum?

What do you think? Are my friends and I crazy, or are these forays into pizza ill-advised and destined to fail?

Tags: Dining, Dunkin' Donuts, Dunkin'Donuts, Pizza, Restaurants, Subway

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Reader Comments (Page 1 of 1)

9-10-2007 @ 8:11PM

bk said...

The pizza idea does sound strange, however, it has helped me tremendously in the last couple weeks as my children can't stand the subs but will eat the pizza. Unlike many fast food places, Subway does provide some pretty healthy food choices - especailly for those on weight watchers. I say, leave it to supply and demand for the pizzas!

9-10-2007 @ 11:40PM

FELIX SOTO said...

GIVEN I WERE FAMISHED I MIGHT EAT A NON-DESCRIPT PIZZA STORE.SUBWAY? A SLIM MAYBE,DUNKIN DONUTS? NEVER. ESPECECILLY IF THE PIZZA IS PUMPED UP WITH AIR LIKE THE DONUTS.I HAVE ALSO HEARD SOME STORES USE ARTIFICIAL CHEESE.