With clients like Disney (NYSE: DIS), Microsoft (NASDAQ: MSFT), and Nokia (NYSE: NOK), Voodoovox is spinning some effective voodoo. In fact, the company recently announced a round of venture capital of $8.1 million. The lead investor is Softbank Capital, which has invested in marquee companies like Yahoo! (NASDAQ: YHOO) and E*Trade (NASDAQ: ETFC).So what does VoodooVox really do? Basically, the company develops In-Call Media, which is the process of inserting audio ads. It's not easy -- but it looks like the company has a fairly solid solution.
To get some perspective on things, I interviewed Dipanshu Sharma, who is the founder and CTO of V-Enable (a mobile search company). According to him:
"VoodooVox is servicing hundreds of radio stations (lots of them Disney properties) today. They can interject 'on hold' and other types of ads to these callers based on what they are calling for, time of the day, etc. Since most callers give their demographic info to the radio stations, they have age/location data on the callers.
"As services like FREE-411, Goog-411 and other voice based services grow, VoodooVox becomes very important and it looks like the company is well positioned, especially with the recent funding."
Also, if you want to check out more venture capital fundings, click here.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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Reader Comments (Page 1 of 1)
9-13-2007 @ 1:56PM
Paul said...
Voodoovox seems particularly worthwhile given that 1-800-Free411 has already captured 4% of the directory assistance market and 6% of the mobile d.a. market and can only grow from there. While people tend to hang up on ads if they're simply on hold, they'll listen through ads that lead to a free service, as with 1-800-Free411 -- an effective application of this ad type.