As Facebook and MySpace popularize social networks, we are seeing more specialized networks. For example, Sermo.com is a social network that caters to the complex needs of physicians.And the site is getting lots of traction -- with about 30,000 physicians (growing at about 2,000 physicians per week).
This week, Sermo announced it has raised $26.7 million of venture capital. The lead investor is Legg Mason Capital Management (NYSE: LM).
Actually, Sermo is fairly young (the launch date was September of last year). But the company has spent a lot of time and resources building a great platform. For example, the registered users can share information on treatments, new drugs/devices, and so on.
Interestingly enough, Sermo is devoid of any distracting ads. The business model is based on subscription revenues. And as a testament to its credibility, Sermo recently signed agreements with the AMA and FDA.
Truly, this is where the "wisdom of crowds" can be very powerful -- and ultimately a big benefit for patients.
Want to check out other venture capital fundings? Click here.
Truly, this is where the "wisdom of crowds" can be very powerful -- and ultimately a big benefit for patients.
Want to check out other venture capital fundings? Click here.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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