Clear, the FAA-approved E-Z pass-like program for air travelers that allows them to bypass the screening and feel-up process, is preparing to launch its first marketing campaign.Procter & Gamble (NYSE:PG) has assembled a sketch-comedy cast to prep a pilot for a television show that will promote its products. If it works, the advertainment could be picked up by a cable network.
Honda (NYSE:HMC) is hot to move beyond its dominance of boomer buyers to reach Gen-Xers. The median age of Accord buyers is 54, and the company hopes to pull in a younger skew for the redesigned Accord. Watch the ads for more flash and contemporary music.
The Admarket index of the top 50 marketer, media and agency companies is down 4.3% from its 52-week high. Biggest losers are Valassis (NYSE:VCI) (-54%), McClatchy Co. (NYSE:MNI) (-49.9%) and ValueClick (NASDAQ:VCLK) (-41.3%).
Toyota (NYSE:TM) is leveraging its heightened NASCAR involvement (Joe Gibbs' team- he'll get 'er done!) with a new ad campaign. The company hopes to convince this country's car buyers that Toyota is an American brand.
Closing Bell: When We All Love the PIIGS (NBG, SQNM, PG, ERTS, KO)
Serious Money: Cheapest Stocks List Shrinks from 26 to 21
Chasing Value: Hasbro Earnings Makes My Point
