Varolii vaults for an IPO


It seems that almost every week I have some type of bad customer experience. I just accept it as normal, but, Varolii wouldn't hear of it. The company has a suite of on-demand software applications to help with the problem. Now the firm has filed for an IPO.

Basically, the technology platform helps provide personalized communications across many channels, such as by phone, SMS, web, and fax. What's more, there is coverage along the customer life cycle, like customer initiation, customer retention, and even collections.

It's turned into a sizeable business; Varolii handles more than 3.5 million notifications each day, which include things like flight cancellations, payment reminders, scheduling of service calls and so on.

Varolii has more than 320 customers, including biggies like Dell (NASDAQ: DELL), Deutsche Bank AG (NYSE: DB) and UPS (NYSE: UPS). From 2004 to 2006, revenues grew from $16.2 million to $50.9 million.

The lead underwriters on the deal include Lehman Brothers (NYSE: LEH) and JPMorgan (NYSE: JPM). The proposed ticker symbol is "VRLI."

You can find the prospectus at the SEC website. Also, if you want to check out more IPOs, click here.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements.

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Last updated: May 22, 2012: 07:03 PM

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