Yahoo! (YHOO) launches Mash, new social networking site

Posted Sep 17th 2007 12:34PM by Zac Bissonnette
Filed under: Launches, Yahoo! (YHOO)

One look at the headline, and you can already tell this project is destined to fail.

In a recent post, I wondered whether we are entering a social networking bubble. Social networking is hot right now, and everyone wants a piece, including Yahoo (NASDAQ: YHOO) whose last foray into the space, Yahoo! 360 failed miserably.

According to Bits, Yahoo! is now trying out Yahoo! Mash, which began its invitation-only preview on Friday: "... users can edit each other's profiles, redecorating, changing information, and adding features. Think the Wikipedia version of a social network."

Bits adds that the site currently lacks private messaging, a place to to post your school/job, and an emphasis on music/video. Funny, those are three of the things that have made social networking so big! The initial reviews for the site don't seem to be too positive, and I would expect this one to fade away just like Yahoo! 360. That seems to be what happens with most of Yahoo!'s projects lately, doesn't it?

Tags: inthenews, Mash, Social Networking, SocialNetworking, Yahoo, YHOO