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Sirius (SIRI) and XM (XMSR) hit by a downgrade -- what now?

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Sirius Satellite Radio (NASDAQ: SIRI) and XM Satellite Radio Holdings (NASDAQ: XMSR) have finished the day down 4.29% and 5.53% respectively following a downgrade to Neutral from Buy at UBS. UBS analyst Lucas Binder lowered his FY 2008 loss per share estimates for Sirius to $0.42 from a $0.40 but upped the price target to $3.90 from $3.75. XM fared a little better as Binder increased his estimate of loss per share to $1.61 from $1.68 and moved his price target to $16 from $15. The analyst believes the current stock prices reflect most of the fundamental upside.

Well, some investors may look at today's declines as an opportunity to get into the stocks. I wouldn't. It may be worth nothing that while both radio companies are valued nearly always similarly, many favor Sirius, saying it can only come out a winner regardless of how the dice rolls on the proposed merger of the two. Should the merger go through, all the better; if it doesn't, then Sirius is the faster growing and the better positioned one of the two.


As for the merger, only yesterday Wisconsin's attorney general, J.B. Van Hollen, asked the U.S. Justice Department to block the $4.3 billion merger. He was quoted as saying that "the proposed merger would eliminate competition in the satellite radio industry and the combined XM-Sirius companies would be free to raise prices, stifle innovation and reduce program diversity." Nothing really radical or new in his arguments, nothing Sirius CEO Karmazin hasn't heard before, nothing the companies haven't addressed (or tried to address) already. Karmazin claims satellite radio "competes with terrestrial radio and the iPod" and offers a-la-carte pricing to address the other concerns.

If the merger goes through, investors most definitely will not want to be short the two stocks, but that is a big IF, one that is difficult for me to put my faith in. For now, I wouldn't want to be long the stocks either. As far as I'm concerned, the recent earnings reports showed more potential problems without much innovation, although in that department Sirius definitely has the upper hand with its upcoming backseat TV offering Disney, Nickelodeon, and Cartoon Network beginning in the fourth quarter.

Bottom line is the two are money-losing risky plays at best -- XM even more so than Sirius. The only thing going for XM is the merger and if that doesn't happen ... you know the rest. Sirius also remains a risky play, definitely more risky than other opportunities out there. The stocks have been uninspiring to say the least over the last 52-weeks. If I look at satellite radio's so called competitors -- according to Karmazin that is -- over the same time period I see far better returns from CBS (NYSE: CBS), Clear Channel (NYSE: CCU) and Apple (NASDAQ: AAPL). Is the potential reward really that much greater to justify such a higher risk? I don't think so. Why, then, should I buy satellite? Why should anyone?

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Last updated: November 26, 2009: 09:42 PM

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