Just as airlines such as the new Skybus are taking the first steps on Southwest's no-frills template, Southwest Airlines (NYSE: LUV) is taking a step toward the mainstream. According to the Los Angeles Times, CEO Gary Kelly has stated the airline's intention to join in international code sharing. The move would allow Southwest to integrate its flights with those of other vendors, so that travelers could book flights that include domestic legs from Southwest. The company might also dip its toe into the international market by offering flights to other North and Central American destinations.The move is designed to increase load levels on Southwest flights, and could give the airlines leverage as it fights for gates at large airports that serve international travel.
The airlines is also revisiting other standard Southwest practices such as no in-flight meals and no reserved seating, looking for ways to enhance its appeal. I wonder if the launch of Virgin America is rattling Southwest's skycage?
It may want to consider issuing bathroom passes to those stranded on the runway, as a no-brainer competitive advantage.
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Reader Comments (Page 1 of 1)
9-20-2007 @ 1:05PM
dug said...
The ever ignorant Mr. Barlow strikes again:
Flying international flights gets SW "leverage for
gates at large airports."
Really? How's that?
9-20-2007 @ 3:48PM
Tom Barlow said...
International airports will find their international travel business enhanced if they can offer passengers and international airlines greater choice for integrated domestic travel.
9-21-2007 @ 3:04PM
dug said...
"give the airlines leverage as it fights for gates at large airports that serve international travel."
How does code-sharing on international flights
give SW any leverage to obtain gates at any
airport?
This is just more Barlow nonsense. He clearly
does not know his subjet matter. Perhaps he
should cover industries he understands.