According to the advisor, "The company's portals in rich Chinese-speaking and English-speaking markets have added to SINA's growing cash flow with new services like eChineseLearning, an online language school specializing in one-on-one, live audio and video instruction."

Trippon observes, "Although it's one of China's top Internet portals, SINA lagged behind Baidu (NASDAQ: BIDU) in search traffic in early 2007. But a recently announced partnership with Google (NASDAQ: GOOG) is expected to power up ad buying at SINA, thanks to the perceived power and prestige of the Google name in China."

He adds, "SINA boasts that it has over 42 million active users for a variety of fee-based services. SINA claims to be the most recognized Internet brand name, both in the People's Republic of China (PRC) and among Chinese communities globally."

Because of its high profile, penetration and prestige, notes Trippon, SINA has been called an essential buy for advertisers conducting branding campaigns in the increasingly brand-conscious Chinese consumer market."

The company, he notes, says it expects to benefit from the 2008 Beijing Olympic Games as Olympic partners and sponsors start to place more of their budget on the Internet and its Olympic Coverage Alliance begins to pay off.

Trippon states, "We believe SINA is an aggressive player with huge market potential that extends well beyond mainland Chinese borders. SINA has a unique opportunity to become a global brand name and a must-see Web portal for the Chinese community on every continent."

The advisor concludes, "The company is in a solid cash position with a reported debt of $100 million backed by a cash position estimated at $160 million and annual revenues exceeding $200 million. We believe that SINA has a degree of diversity, brand strength and earnings growth potential that puts it ahead of the competition."

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