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Circuit City (CC) bombs again, reports $62 million quarterly drop

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Either Circuit City Stores, Inc. (NYSE: CC) CEO Phil Schoonover is not getting any sleep these nights or he's sending his resume out to Monster.com (NYSE: MNST) -- or perhaps both. The nation's second-largest consumer electronics retailer reported Wednesday that it had lost $62 million in its second quarter, and the shares appropriately sunk to a four-year low as a result. Is the company doomed? I doubt it, but after rebuffing two private takeover offers in recent years, perhaps the third time is a charm.

It's hard to think that Circuit City can turn around to its former glory at this point: competitor Best Buy, Inc. (NYSE: BBY) seems ti be killing it in every conceivable way, from strategic acquisitions to store growth. The chain can't seem to click with consumers or the marketplace these days, despite being a very decent place to shop for home electronics and the ever-growing PC market. Well, despite my recent perspective, anyway. Circuit City isn't clicking with Wall Street either, as its shares plummeted 17% just yesterday on its bad Q2 news. Are potential suitors lining up outside the board's meeting room with offers? Maybe. It's never been a better time, stock price-wise.

Schoonover said yesterday on the Q2 conference call that "I think we're doing the right things to grow the company in the long term." What exactly are those 'things,' Phil? The market wants and needs to know, and platitudes aren't cutting it any longer. And, even worse, the company stated that warranty contract sales also fell in the second quarter, which are pure profit in most cases. Although there are messes in the company right now related to labor practices and management changes, Circuit City has no laser focus on anything at the moment. The bet is how long investors are waiting to see that change before bigger changes are forced.

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Last updated: November 14, 2009: 10:09 AM

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