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Cramer on BloggingStocks: When stocks run up, scale your way in

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TheStreet.com's Jim Cramer explains a prudent buying technique to use when the market has gotten a lot better fast.

Is it too late to get into a Caterpillar (NYSE: CAT) (Cramer's Take) or a Goldman Sachs (NYSE: GS) (Cramer's Take)? How about a Bear Stearns (NYSE: BSC) (Cramer's Take) or an International Game Technology (NYSE: IGT) (Cramer's Take)?

The answer to individual stocks is that if they havae had a huge run, you have to be careful about getting in. Goldman Sachs deserves to sell off, given its recent run. That statement is not indicative of whether there are skeletons in the closet or that Goldman didn't mark securities right. It has to do with not being a pig.

I feel the same way about CAT, which was at $70 not that long ago. Same with many of the banks. It is difficult to buy here.

That said, I think that there are more gains ahead, so what's the point of waiting?

I think that when you come in at points in the market like this and you get a sell-off, you will start a kick-yourself process that will blind you. Moments like these are precisely why I like to buy in increments. If Goldman Sachs is as good as I think it is, it will continue to trade higher. But if there is negative news, then you have a situation where $200 is in the cards. I don't like those kinds of situations.

That's why, say, if you wanted 200 shares of Goldman, you can't do it. You have to wait for a pullback, because you will have no room otherwise to buy more.

But if you wanted to buy 500, you buy 100 first. Then you wait.

Traders have to think about their cost basis -- the average price they pay for shares bought in separate increments. If you buy all at once and it turns out to be at a bad time, you'll lose money right away, you will get fed up and sell below the price you paid.

That's not ever supposed to happen, so stage those darned buys! Space 'em out! It's the only way to go after a big run.

Again, I'm not saying that I am worried about the market, despite the currency decline, the gold move and the horrendous oil spike. Those are all part and parcel of the Fed's interest rate cut, and they are not as bad for the market as the cut is good. Everything is a trade off. But at given moment, the combo of oil-currency-gold is going to cause some people to take profits.

You have to be there when they do.

Up 400 points is no mean feat for the market. Prudent people are scaling their way in, buying in increments.

When the scaling tips into a half-point decline or even a point-and-a-half decline, that's when you can buy the rest of your shares.

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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. At the time of publication, Cramer was long Caterpillar, Goldman Sachs and International Gaming Technology.

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Last updated: November 12, 2009: 03:25 AM

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