Next time anyone chows down on a $5 organic apple at Whole Foods Market Inc. (NASDAQ: WFMI) or counts carbs on the Atkins and South Beach diets, they should think about the consequences of their actions on the struggling maker of Twinkies.
ABC News is reporting that Interstate Bakeries Corp., which has been operating under Chapter 11 bankruptcy protection since 2004, is threatening to shut down unless the company's unionized workforce makes some major concessions by September 30. The Kansas City-based baker, which has already announced plans to exit the bread business in Southern California and lay off 1,300 workers, also makes other wholesome fare such as Wonder Bread.
Though the story argues that if Interstate Bakeries is liquidated, some buyer will be happy to take over the Twinkie business, I am not so certain.
Sancti-mommies and a few sancti-daddies now rule the world. Kids today think that carrot sticks are snacks to be washed down with organic juice made from fruit hand-picked by colonies of aging hippies living on a collective farm. They have driven out sugary sodas from the schools and are cracking down on childhood obesity through non-competitive cardio activities that do not include ducking from balls of any sort.
Twinkies need to continue for another generation because they also provide a valuable introduction to children to the world of investing. When I was a kid, the spongy, cream-filled snacks were like gold in the trading market in my elementary school lunchroom that could be traded for anything. Times probably haven't changed much, and I imagine kids trying to swap celery sticks continue to get a chilly reception from their peers.
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Reader Comments (Page 1 of 5)
9-21-2007 @ 8:10PM
Rose Rogan said...
As a child, the eldest of eight, any loose change was always scarce. Fortunately or unfortunately I was also an avid reader and I loved comic books- any and all comic books. These could be had for 10 cents each in those days.
Therefore, whenever I managed to get any money I was always faced with an immediate dilemma- What should I buy - twinkies or even twin pack of hostess chocolate cupcakes? Too often I would spend hours and on occasion even up to a couple of days agonizing over this weighty decision. With rare exception I always chose the comic books because I felt that when I grew up and actually had "money to burn" I could always buy twinkies or cupcakes because they would ALWAYS be made but the specific comics had a limited shelf time and monthly new ones would replace which ever was on the shelf at that time. WHen I grew up and actually did get a job I found out several things: I never ever really did have money to bur; Although I could now afford both twinkies and hostess cupcakes - at the same time if I so chose- both were too sweet for my adult tastes; I still liked to read so continued to read, went to school ad obtained an advance education and was able to work and save an awful lot of money over the years. If twinkies were not around when I was growing up I question whether the lessons I learned then could/would have occurred. How sad for the current and upcoming generations to miss out on such important life defining choices. I can only hope that they continue to be made for many many more generations so all can continue to benefit.
9-21-2007 @ 8:15PM
Nate said...
Oh who cares! Twinkies are SYNTHETIC! I saw a show about the crappy things on DSC. The filling is entirely synthetic, as is most of the rest of the product. Good riddance.
9-23-2007 @ 8:34PM
Diane said...
Very rarely would my mother purchase them when I was a child. I think it was do to the fact, that Mom never worked and income placed them on a budget. Today, I as a mother also do not work and income leaves us on a very tight budget. I find them very high in cost and rarely on sale. The biggest reason we do not purchase them, The calorie intake and shelf life written in many articles is enough to scare anyone from purchasing them.
9-21-2007 @ 8:26PM
ED said...
Nate, You are in my no so humble opinion a "Mental Midget!
9-21-2007 @ 8:27PM
KMF said...
I used to love Twinkies, but too many Twinkies made too much of me! Plus after I went vegetarian I couldn't have the regular Twinkies ( Beef Fat filling) only the low fat ones and they weren't as good. Now that I'm a vegan totally no more Twinkies for me. Personally before I went vegan I preferred Little Debbies, anyway.
Though I think kids should eat healthier, I wouldn't rule out the ocassional snack treat for them, Twinkies included.
9-21-2007 @ 8:48PM
Victor Agreda Jr said...
But without Twinkies, we would never have had the line from Ghostbusters: "tell him about the Twinkie"
And then we'd be overrun by ghosts!
C'mon, whatever happened to guilty pleasures?
9-21-2007 @ 8:47PM
LPL said...
I hardly think Twinkies will become extinct. After all, who do you think are buying those spongy/creamy little delights? Not anyone under the age of 30, I assure you!!! Whenever I'm down and life is more than I can handle, I head to the local QuickMart to buy the one thing that picks me up, right fast!!! You got it...Twinkies. Not only do they have enough sugar to put anyone into a diabetic coma, they come in packages of TWO!! What more could a mommie, who's been snacking on carrot sticks all day, want????
9-21-2007 @ 9:06PM
buford said...
I used to love twinkies. In a small rural eastern oregon town in the early '60's there was letterman's club initiation and incoming lettermen were asked to do a variety of tasks for the upper class letterman. had to run ten laps around the gym (naked) then a twinkie was tucked convenienty in the crease of your hind side. then you ran another lap around the gym. if you dropped the twinkie you had to eat it. I dropped mine. haven't had one since.
9-21-2007 @ 9:06PM
craig said...
well; twinkies are probably in the top ten of worst food we can eat. as a child i probably had a thousand of them. Bottom line.....Twinkies have to survive!
9-21-2007 @ 9:08PM
ROY said...
EVERYONE IS COMMENTING ON THE EXISTING FACTOR OF TWINKIES. THE REAL PEOPLE WHO GREW UP WITH THE GOOD THINGS IN LIFE OR NEVER HAD ANYTHING GET A BETTER PICTURE OF THE FACTS THAT COUNT. THERE IS A REAL BAD COMPETION IN THE WORLD TODAY, MANY SNACK FOOD SUPPLIERS. THE COST OF LIVING IS REALLY OUTRAGEOUS, THE COST OF HEALTH INSURANCE IS ...MIND BOGGLING!! THIS IS WHY WE LOOSE OUT ON THE GOOD THINGS IN LIFE. WE CAN NOT AFFORD THE COMPETION OF PRODUCTION AND DELIVERY OF OUR WONDERFUL PRODUCTS. IN ORDER TO PRESERVE THE GOOD THINGS WE ALL APPRECIATED WHEN WE GREW UP AND ARE OFFERING TO OUR NEW GENERATION WE MUST BE VERY CAREFUL IN THE WAY WE PERFORM IN TODAYS MARKET. THEREFORE I FEEL BOTH PARTIES, MANGEMENT AND UNIONS/PRODUCTIONS HAVE TO BOND TOGETHER AND REALLY MAKE MIRACLES,NOT BAD DECISIONS. NO KNOWS BETTER THE DILEMA OF THESE SITUATIONS UNLESS YOU ARE VICTIMS OF THE WRONG DECISIONS OR HAD TO BE INVOLVED IN MAKING THESE MOVES..GOD BLESS THOSE WITH THE TASKS, BUT, WHAT TOOK/IS TAKING SO LONG? PEOPLES LIFES ARE AT STAKE NOT JUST A REPUTATION. GOOD LUCK!! TIME IS RUNNIG OUT!!!!
9-21-2007 @ 9:10PM
Kristene said...
It isn't about the twinkies. It's about parents afraid to tell their kids "NO!" Eat in moderation. Twinkies I grew up on. I never had a obesity problem. I will ocassionaly buy my kids twinkies. But, I tell them they can have only 1 a day after school. I weigh 103 and have 4 kids. I love twinkies. But, I don't eat the whole box in one sitting. My kids are all normal weight and hight. It's not the Twinkie, it's the parents.
9-21-2007 @ 9:44PM
Gaylord said...
I remember Twinkies when they were Real, BUT NOW, I think they have ran out of the plastic they were using for the new ones
9-21-2007 @ 9:19PM
rob92782 said...
I have been hoarding twinkies for years. Their shelf life is forever. I plan to have plenty of them saved for my future enjoyment.
9-21-2007 @ 9:30PM
Tom Kach said...
This is good!! I love whats happening to this company. I was a salesmaen for these guys and was fired over basically nothing. This company is driven by greed. These assholes tried to take over the industry and failed miserably. Now they have to reach in their employees pockets to dig their way out. Boycott this company!! The products they make are garbage. The teamsters are also a bunch of fat cats driven by greed. Dump their ass too
9-21-2007 @ 9:43PM
Zach said...
I have actually heard the new snacks being swapped and bought in schools are not twinkies or celery sticks, but gum (and not the sugar-free kind).
9-21-2007 @ 9:45PM
michelle said...
Come on people!Don't stop making Twinkies because of some health-consious VEGAN FREAKS
9-21-2007 @ 9:46PM
mariday1 said...
Twinkies are as American as Apple Pie and Baseball. Anyone that thinks otherwise just doesn't appreciate the really "goooood" Junk Food. I have been eating Twinkies for many years (I am 61), and there is nothing wrong with my health. All of this talk about "healthy eating", Organic Food, etc. is just a bunch of baloney (which is good fried in butter and then placed on bread with mustard). All of a sudden the food that people have been eating for hundreds of years is not good for you. I say eat what you want to eat. You only live once.
9-21-2007 @ 9:59PM
MATTHEW said...
A world without Twinkies is like a world without water We can't live Without them !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
9-21-2007 @ 10:08PM
Kent said...
I loved Twinkies. So what if they make you fat! I rather die young having eaten food that tastes yummy rather than live to 100 eating rabbit food.
Now excuse me, I have to run to the grocery store and stock up, in case Interstate goes under.
9-21-2007 @ 10:05PM
rachetwench said...
I have to agree with a couple of folks - the world is driven by selfish people who refuse to tell their children no, and who refuse to adhere to any standard of moderation. Twinkies are far from evil, and if you don't like them don't eat them, but certainly don't try to impose your puritanical nonsense on the rest of us - your kids will do a grand job of that once they've spent all your money and made a piss poor example of themselves as irresponsible adults. Learn to have some restraint, people.
And here I thought the "Twinkie Defense" was bull - y'all are making it a reality. It's a freakin' snack (Hello? Read "OPTIONAL") cake, not the end of the world. ::expansive eyeroll::
And Mr. ex-Twinkie employee? "Basically nothing" usually means something you're ashamed to admit. No, corporate America didn't screw you, you just made a bad choice. Business is buniess - they ain't in it for the fun.
Oi vey.