Next time anyone chows down on a $5 organic apple at Whole Foods Market Inc. (NASDAQ: WFMI) or counts carbs on the Atkins and South Beach diets, they should think about the consequences of their actions on the struggling maker of Twinkies.
ABC News is reporting that Interstate Bakeries Corp., which has been operating under Chapter 11 bankruptcy protection since 2004, is threatening to shut down unless the company's unionized workforce makes some major concessions by September 30. The Kansas City-based baker, which has already announced plans to exit the bread business in Southern California and lay off 1,300 workers, also makes other wholesome fare such as Wonder Bread.
Though the story argues that if Interstate Bakeries is liquidated, some buyer will be happy to take over the Twinkie business, I am not so certain.
Sancti-mommies and a few sancti-daddies now rule the world. Kids today think that carrot sticks are snacks to be washed down with organic juice made from fruit hand-picked by colonies of aging hippies living on a collective farm. They have driven out sugary sodas from the schools and are cracking down on childhood obesity through non-competitive cardio activities that do not include ducking from balls of any sort.
Twinkies need to continue for another generation because they also provide a valuable introduction to children to the world of investing. When I was a kid, the spongy, cream-filled snacks were like gold in the trading market in my elementary school lunchroom that could be traded for anything. Times probably haven't changed much, and I imagine kids trying to swap celery sticks continue to get a chilly reception from their peers.
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Reader Comments (Page 5 of 5)
9-22-2007 @ 7:56AM
Mike said...
I doubt the Twinkie will go the way of the dinosaur, this article quickly switches from fact to opinion wholly unsupported by any data. I find it interesting that union workers could kill the twinkie like they killed the steel industry in amerca, but realistically what will happen is the twinkie will be bought and made in some third world country sweat shop where workers make a dollar a day.
9-22-2007 @ 7:55AM
Web said...
Who still eats these......yuk!
9-22-2007 @ 3:14PM
Gina said...
I'm 52 years old and Twinkies have been my favorite snack for as far back as I can remember, though they were few and far between when I was young. I don't think I can live in a world without Twinkies! What'll be next? Hostess cupcakes? AWWWWWWW!!!
9-22-2007 @ 3:14PM
Janis said...
I agree with others on here. Twinkies don't taste the same anymore. They used to be a lot better and I think they changed the recipe somewhere along the line.
9-22-2007 @ 3:14PM
captgray2000 said...
My grandfather, Ruthland Davis only enjoyed a twinkie or a banana in the last days of his life. It's all about balance really.
9-22-2007 @ 3:13PM
screw twinkies said...
anyone can have a twinkie. all you have to do is piss on a sponge.
9-22-2007 @ 11:58PM
AL said...
Wonder Bread / Hostess has been on a down word path for a long time Upper mgt took all they could and some got wealthy. It is nothing but a sweat shop
9-22-2007 @ 11:59PM
MH said...
This is the funniest blog I've read in ages. Someone needs to do a documentary on the importance of Twinkies on our upbringing! I loved Twinkies, but I REALLY loved the Hostess Cupcakes AND the Snowballs! Remember peeling the little white squiggle off the cupcake and then sucking all the frosting out of the middle? Or how about the stretchy pink and white frosting topped with coconut on the "Snowballs?" You could peel the whole frosting off at once. Oh, this has been the MOST fun trip down memory lane. Can't wait 'til we get to a discussion of "penny candy!" MH
9-22-2007 @ 11:59PM
Bill said...
What the hell are twankies?
9-23-2007 @ 12:00AM
john said...
my dad had a mini mart and i would take the twinkies and sell them to the kids in school whos parents didnt allow them to eat any junk food.
i paid my dad his retail price and kept the profit. LOL this one fat ass paid $2 for one.
parents- these kids are tossing the healthy stuff and/or trading with other kids for the junk.
i know that, i got my 9 year selling the junk food.
thought i start teaching him young about capitalism and not to eat your product.
9-23-2007 @ 8:12PM
I'm Being Repressed said...
Not to push the panic button, but the same company also makes devil dogs, yodels, funny bones, ring dings, beefsteak rye breads, among other items. Like it was stated before, anything in moderation is ok. No one is forcing anyone to buy anything!!! Don't try to force you views or parenting philosophies on everyone. make your kids play outside(even though they might fall down and get hurt)....And Tom Katch, i worked with you, and while being a decent guy, you were fired for basically being as dumb as a bag of rocks. You either couldn't or wouldn't do the job the right way. After a while, no one could defend you any more.
9-24-2007 @ 8:06AM
joe said...
I LOVE TWINKIES AND JUST ATE ONE YESTERDAY
9-24-2007 @ 10:41AM
Ron said...
This must be one of the more ridiculous claims I have ever seen. Blaming people who want to eat healthy for the backruptcy of a company that makes snack foods? (and since when is Wonder Bread wholesome?)
Lots of other snack companies are doing fantastic. The guys (and I bet they are a bunch of old white guys) who run the twinkie company just ran the company into the ground.
Next you'll be lamenting the demise of some company that produces lead. Or makes plastic bags. Or dare I say it cigarettes!
I don't remember how I stumbled on this blog, but I sure am not going to bother coming back.