Forbes has done better than most in transitioning to the internet, pulling in over 12 million visitors to its web site per month, according to Compete.com, very near the readership of the Wall Street Journal web site. According to the Post, Forbes Media is currently valued at around $750 million, meaning half-a-billion dollars of equity could be up for grabs.
The move would be consistent with the family's ongoing divestiture of Forbes assets. In July, it announced the intention to sell the Manhattan headquarters that long served as Forbes headquarters. The building was not part of the Elevation Partner's purchase. It is expected to bring as much as $140 million.
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