Some of the readers who commented on my Made in America post feel so strongly about buying products that are made here that I think they would be willing to pay more for them.
This got me to thinking about just how much more people would be willing to pay for a product that is actually made in America. So I am asking you to consider voting in a hypothetical poll. Imagine you could purchase one of three baskets from Longaberger:
- A $90 11" Round Keeping Basket made by American citizens working in an American factory made 100% of American materials (this is a hypothetical product and price).
- A $59 11" Round Keeping Basket made by American citizens working in an American factory whose basket shell was made in America but whose lining was made in China (many commentators said this is how Longaberger currently makes its baskets and this is a real price for a real product); or
- A $20 11" Round Keeping Basket made by Chinese citizens working in a Chinese factory made 100% of Chinese materials (another hypothetical price).
I would be happy to send the results of this poll to Longaberger's CEO. Maybe if enough of you are willing to pay a premium for an All-American basket, the company will start making them.
Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter.
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Reader Comments (Page 2 of 2)
10-02-2007 @ 5:09PM
Elaine Haraway said...
I have changed my buying habits. I don't want a bunch of junk. I want one really nice thing. I don't want inferior products. I want American things and I am just not buying it if I can't find American made.
I AM STILL MAD ABOUT THE HEAD OF MATTEL APPOLOGIZING TO CHINA.
10-07-2007 @ 12:03AM
Sue said...
Listen up, fellow Americans !! Re: American made.
The $$ dollar's value keeps declining.
U.S. exports are at an all-time low.
Americans no longer produce, but are becoming
couch potato pacifists, game players, computer
users extreme. No hard labor for me!
"We" allow almost anything without crying "uncle".
The world hates us; loves our possessions.
Drugs, corruption abound.
Is this what you want for your country???
10-05-2007 @ 9:07PM
G R B said...
Here is where the problem starts. It takes a lot of time and money to bring a product to market. We do all the R & D, market analysis, etc. that goes along with bringing a product to market. Then the Chinese, who haven't invented anything since gunpowder 700 years ago, plop it into their factory where they pay the 10-year old workers 22 cents an hour to make it, and the rest is profit!! No OSHA, no quality control, no workers pension plans, 401k, etc. that we have worked for years to get. Now it's all going down the drain. I say tariff products coming from China 1000%, and then charge them warehousing and storage.
10-05-2007 @ 10:30PM
Sandy said...
I shop American made as often as possible provided I can find the product I want. Buying cheaper products doesn't always save you money especially if the products do not last. It's been my experience that American made products are usually better and usually last longer than imported cheaper products. My husband owns a Harley. He paid more for it then other imported bikes and wouldn't have it any other way. But, if you must buy imported products try buying them from our allies. CHINA is not.
10-06-2007 @ 9:25PM
lissa said...
I would pay more for a quality product. I rather give my kid 2 nice good quality toys on christmas than alot of cheap crap. I a not into the US vs Them mentality. I believe in the global community. I want people in China to have a living wage and make quality products. I also want to be able to go to store X and know that everything is good quality. It does not matter what I want. It is, at this point, darn near impossible for me not to buy Chinese stuff. It is almost ubiquitous. I would have to live in a log cabin in the woods and make my own everything.
What we can do is charge Chinese businesses the same tariffs and taxes they do us, and maybe do like Japan and create a huge output over import ratio. Tell US companies it will cost them so much to import that they might as well make it locally.
Yes I do try to buy American, I try to buy quality,I need affordability, sometimes they are mutually exclusive. I like my italian loafers better than my American ones. They costs 300 and feel and look great. However, that was a splurge, I rather have some nice 75$ american shoes that are comfy and good quality.
10-07-2007 @ 10:37AM
mizrob said...
I would love to consistently buy made in USA products... but as a single parent who's not getting child support and only one check.. it only goes so far especially when Ive had trouble getting jobs due to a disability in the past. what am I supposed to do? I'd love to pay the 90 bux for the totally made in usa product (eg. longaberger) but then I can't pay the electric bill. If I need this particular item, I'm sorry - but $20 fills the need and I can still pay the electric bill.
So... you tell me. What am I supposed to do?
10-07-2007 @ 1:39PM
Nancy Bitzarakis said...
I wouldn't buy any of them because I don't need a basket. How many people actually NEED a basket (or most of the things people buy). We have been raised from birth to be consumers and we have grown up thinking the cheaper the better because we can buy even more things. Buy, buy buy - that is our mantra. How many of us have a houseload of crap that is taking over?? I say - spend $90. not only to buy in America (I'm for that) but to put the bite on us so we might buy less. I have never bought a thing at Walmart and never will.
Also they had on the news and even admitted by the American owner that the design for the Mattel toys was made in the USA and the Chinese were following our directions. Wasn't just the Chinese - our hand was well into that.
10-08-2007 @ 11:22PM
jenn said...
The sad thing is that even when the tag says "Made in America" it isn't always real. I used to work for a Canadian manufacturer who had all of their items made in their factory in Vancouver. Their only two big competitors both sold their items for 1/2 of the price and said "Made in America". Ours said, of course, "Made in Canada". The rub comes in when you learn where their items were made. Their items were made almost completely in Asia (various factories), but when they arrived in the U.S., they went to another factory that added decals and packaged them for shipment to retailers. Due to the law, since they were "finished" in America, they could say "Made in America... But, our products were at least made in North America, paying real wages for the work done.... I think we need to pass some stricter laws as well in this country about truth on the tags.
10-10-2007 @ 1:28PM
Patsy Laird said...
I noticed you said "hypothetical". I want to know the real prices and then I might be able to properly comment. First of all I wil not buy anything from China no matter what. Secondly I will buy Made In The USA as often as I can find it. That in itself is the big problem. As long as we have polititions voting for allowing our American businesses to go out side of our country to produce these products we will have this problem. And Thirdly I am getting sick and tired of hearing that American workers are the problem. If you are all honest with yourselves you will have to admit that when CEO's of major companies make millions of dollars for sitting on their behind doing nothing but having extrme appetites for more money which they can never possibly spend in their lifetimes you will have exhorbitant prices for the public. No American worker today makes enough money to live on decently. They are not the problem. GREED IS.
Now the final Fourth, you are talking "Longaberger". This is a frivolous fashion basket for people who want the "NAME". Most of these people are collectors and certainly would pay "more" for the name, because they want to be in that "group" that they think of as "prestige". There are baskets out there perfectly made that are for practical use and do not cost an arm and a leg.
Patsy
10-11-2007 @ 3:38PM
BILL said...
IF YOU SHOP AT WALMART AND BUY CHEAP JUNK MADE IN CHINA.YOU DESERVE YOUR LOW PAYING JOB.
10-13-2007 @ 2:58AM
fallondave said...
Hi, A - Z Enterprises at www.passyourdrugtest.com is an All American Company, from their front page looks like the Russians are giving them a run for their money. Foreign companies are moving in on all our American Firms, in all walks of life. It's not just China, they want that good old U.S. Dollar in their offshore accounts....:)
Thank You
10-17-2007 @ 7:51PM
Rich Dowgin said...
I needed a 4 Foot ladder on location. The only store in the area that sold them was Home Depot. They only had there Husky brand ($47) which were made in China. I paid $350 for an American made Little Giant Ladder System that I don't need. My principals cost me $300 and I'll do it again if I have to.
10-19-2007 @ 3:30AM
garret neeld said...
Hey for what its worth my crazy ass bought some Peavey brand speakers for my house stereo Dual 18's and they kick ass!!! Quality all over them, I am happy with purchase, And guess what this is an American company and the product is made in America. So we can have good prices and quality, we need more people like this trying to give it to us.
10-26-2007 @ 6:23AM
CAS said...
As a manufacture of various metal and plastic products since 1973, we have struggled to keep our small business alive. With prices of materials, housing, wages... increasing, we could no longer remain competitive with other foreign countries. We now are manufacturing speciality projectiles and gun systems to keep our company alive. Our products must be made in the USA as required by our government as our products are used in testing against new armors being used in protecting our troops. We were lucky enough to find something we could still produce here in the USA without turning to other foreign countries to produce our products. I too would like to buy only products made in the USA but good luck. It's very hard to do. Even the food we eat isn't even grown here. We ship the foods we produce here over seas and then in turn purchse foods produced from other countries. Go figure. Why can't we just take care of our own people. There is one thing that I will not buy from China or any other country and that is the American Flag!
10-29-2007 @ 4:07PM
gregg said...
Just a couple of thoughts..regarding Mexican imigration..do people really think if Mexican people could make a living in thier homeland they would leave home and come here..if Nafta would have not been abused by corporate greed it would have given Mexican people a faire wage for manufacturing goods for American consumers.Instead corporate America closes American plants ..moves to Mexico..pays Mexican people poverty wages causing them to still come here to take more American jobs which are already far less because they are all being done in other countries for poverty wages. When Americans are finally all out of work how important will it be that the junk we buy is soooo much cheaper..these kind of deals will benifit no -one in the end..Short sighted corparate greed will eventually have this nation turned into a 3rd world country...by all means buy American when ever practical even at ten times the cost....the job you save may be your own. Someone once told me that America would soon become a information society...meaning all we do is push information around file to file..computors are fast making that a reality....but I don't really feel this vitual world we live in has any liquid assets. If you can't physically put your hands on it and touch it maybe it isn't such a wise place to invest your money ie the .com implosion...All the things in stores that we buy mfg.d else where I guarantee you don't need it to truely survive..shelter and water., food..dry socks are nice...beyond that it is just stuff..junk..we can surely do without.
11-01-2007 @ 9:44AM
Mark Johnson said...
Proudly American! is more than a statement of national pride, it is a reassurance that companies and their products carrying the Proudly American symbol are of high quality, are socially responsible and are supporting the local economy.
The objective of the Proudly American campaign, introduced by business, and community organizations all across the United States of America, is to advocate and promote American companies, products, and services in an effort to stimulate the economy and job growth in the United States.
http://proudlyamerican.org
11-03-2007 @ 3:29PM
Robert Ford said...
Economics determine the fate of nations. We won the cold war by outspending the Soviet Union militarily... they no longer exist. Today, we are allowing other countries, mostly China, bring about our demise. We will go the way of the Soviet Union if both our public consumers, and law making government don't take steps to stand up for our economic position in the world. It's not just our government letting us down, we, as the consumers, have to accept responsibility for driving the economic engines of our competitors and enemies. The government's role should be the power that levels the manufacturing / marketing playing field, while the consumer backs that with its spending choices. Buy American whenever possible.
11-04-2007 @ 9:34AM
Mike said...
At one time we had a choice between U.S. Brand Name And Cheaper imports.
That was for us to decide.
Now the Brand name is imported the price is not
extreemly cheap and we have no choice.
I would surely pay more for a U.S. Product.
I Buy U.S. Products Whenever Posible.
Mike