Donald Trump's new magazine: How to spend money


Every time Donald Trump gets a mention in the media, I find a new reason to hate him. A report in today's New York Times that The Donald is licensing his name to a "magazine devoted to ways to spend a great deal of money." Perhaps Mr. Trump should launch another magazine devoted to his true specialty: "How to be a self-promoting blowhard." Here's a nice quote from The Times:

And will Mr. Trump's picture grace the first cover, due out in November?

"Only if they want to sell a lot of magazines," Mr. Trump said in a telephone interview yesterday (actually, the publisher and Mr. Trump said, that decision has not been made yet).

That must be why The Apprentice, which has seen its ratings tank with each new season, is embarking on a special "Celebrity Edition" in a desperate attempt to revive the series.

Or maybe Mr. Trump could explain why his equally-flailing Trump Entertainment Resorts (NASDAQ: TRMP) couldn't seem to find a buyer.

Donald Trump is nothing but a celebrity anymore, and even that appears to be winding down as a result of overexposure and obnoxiousness.

Rosie O'Donnell must be smiling right about now.

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