Seagate's (STX) Watkins sees bright future for hard drive industry

Seagate Technology (NYSE: STX) has had an interesting seven years. The company was taken private by a group of investment firms led by Silver Lake Partners and Texas Pacific Group and then returned to the public markets a mere two years later for some odd reason. Wait: that reason was to give a payoff to the investors, as going off the market for 24 months gave the global company a chance to sneer at Wall Street's quarterly, paranoid expectations and focus on long-term strategy. The hard drive company you may have rarely heard of, though, is recording billions in revenue each quarter and is in fine shape financially. CEO Bill Watkins trumpets this fact all the time, but the Street rarely listens.

So, with Watkins alluding to $3 billion quarters in the near future and growing profits these days, is the market listening? Maybe not yet, but maybe your portfolio should. The never-slowing demand for storage is everywhere these days, hiding in plain site. Have a full-size iPod, Tivo box or other DVR, Xbox 360 or a computer in the home? Each one of those probably has some kind of hard drive in size, and according to Watkins, more consumers are buying all that storage than businesses these days. We have an insatiable need to store movies, music, files, taxes and everything else digitally, so this makes sense.