Taking another step toward affiliating their brand with social responsibility, Nike Inc (NYSE: NKE) has created a shoe specifically designed for Native Americans, the Nike Air Native N7. The athletic performance shoe was designed with the input of 70 Native American communities, to fit their particular foot geography, and features a graphic design inspired by Native American culture.The shoe is stuffed with feel-good features, too. It is constructed from materials intended to minimize waste and "deliver sustainable innovation," whatever that means, and designed with Seventh Generation ethos, which calls for decision makers to take into account the impact of their actions seven generations down the line.
Nike has earmarked profits from the sale of the shoe to support the extension of its new "Let Me Play" program on Native American lands. "Let Me Play" is an advercharity program launched this July by Nike to build and restore playgrounds around the world.
Don't look for a pair of N7s at your local shoe store, though; they will only be available through Nike's Native Business Program.
And no, this does not mean in your local casino. As far as I know. Addendum, 9/27: I asked Jill Zanger of Nike just what was the difference between the feet of Native Americans and Nike's core customer? She told me that, after checking the feet of 224 Native Americans from across the country, the company found that the feet of Native Americans are, on average, wider by a size and taller than Nike's average customer. The N7s are made to a last that takes this difference into account.
Addendum 10/9: In response to the many 'where can I buy these?" questions, I asked Nike, who responded "The Nike Air Native N7 is only available in the











Reader Comments (Page 1 of 2)
9-26-2007 @ 12:03PM
Patti Hughes said...
I am so glad you dropped Vick!! Now we can shop with you. thanks!!!!
9-29-2007 @ 1:07PM
weezilgirl said...
I'm an American Indian and those have to be the ugliest shoes that I've ever seen. Selling them, wholesale, for $43+ isn't going to make them available to the average Indian family that doesn't even have "running" water or electricity. This is just another way for Nike to sell shoes. Plain and simple. I'm waiting to see a Navajo strap on a pair and go flying across the reservation!
The runners on the rezs are kids in highschool and their shoes are provided by the school districts. Do you really believe that the average Indian is going to quit trying to scarpe a living out of that worthless land we were given and start "running"?
10-01-2007 @ 1:14AM
dillardcl said...
Sure there not great looking, but if they fit my feet properly i might wear them. Only problem I don't even have a chance of trying a pair on if they are not sold in stores. They should be made available to everybody not just native americans. My feet are similar and I cant find shoes to fit my feet. I know I am not the only person that has this problem.
10-04-2007 @ 11:13AM
umatilla23 said...
Shoot, I'll test them, maybe not the black ones but I like the White ones. Name brand Nike shoes specially made for ndns, funny, but I would test them out :) from the "Home of the Pendleton Blanket" Pendleton Or, Umatilla Rez!
10-02-2007 @ 2:03PM
Becky said...
I'm glad Nike came out with a Native American Shoe. It is also to support Playgrounds and we don't have enough of these. We as Natives need to support these, we need more playgrounds. Not everyone's going to be completely happy. At least we will have a shoe that will actually fit our feet.
10-03-2007 @ 12:17PM
calvin white said...
I am native american but, I am an Absentee Shawnee and as many native americans know, Absentee Shawnee's have six toes (for better traction). So, I doubt I will benfit from this new air native N7. I guess I will have to wait for the N8's to come out. And nike, I want feathers on the N8's too. Calvin White
10-05-2007 @ 2:06PM
Dan Fairman said...
I am also a Native American and I will buy and wear a pair of these shoes. If we have a chance to support native issues and native pride, I'm game.
nay weh
10-06-2007 @ 12:10AM
PejutaSapa said...
Mr. Barlow,
At least Nike is attempting to accomodate the most maltreated race in Human Histort, so what is your problem, Your cute joke about Casinos showed your racist tendencies. I am Lakota, and I have a 10 EEE foot to fit. It costs me nearly 300 dollars to buy a pair of custom fit Red Wings. Maybe it might seem like crass comercialization to you, but to some of us Indians out here, we applaud Nike for their efforts and hope that other manufacturers will follow suit (and not just with shoes). They may be butt ugly, but it is nice to know that at least ONE global manufacturer in this world recognizes that American Indians STILL exist. It IS a Start.
10-09-2007 @ 7:02AM
Tom Barlow said...
Nike sez- The Nike Air Native N7 is only available in the U.S. to registered users of Nike’s Native American Business Program. This program makes Nike products, including the Air Native N7 beginning Nov. 1, available to Native American community health and wellness centers at preferential prices to encourage physically active lifestyles. Individuals interested in the shoe should contact their local tribal health facility or urban Indian Health Center.
10-11-2007 @ 12:39PM
Niso said...
Though I commend Nike's efforts, there is a very important fact that is being neglected. That is due to the economic inequality that many Natives have left the reservation in search of better opportunity for their families. To not make this shoe available to all Natives is the tragedy - Not all Native Americans live on the REZ. Niso
10-13-2007 @ 2:08AM
raymond walker said...
Instead of complaining like the dumb fucks ahead of me who claim to be native be grateful that someone is doing us a favor if youve seen actauall prices of nice looking shoes 43 isnt so bad thank nike in stead of complainand weezilgirl dont say your native when you say racists comments like that if your native i feel bad for your parents for rasing a stupid fucking child.
10-14-2007 @ 2:27PM
Stephanie said...
I think it's wonderful that Nike is offering this product. My only problem with it, is that I would LOVE to buy a pair for myself, but won't have the opportunity. I'm not a registered ndn, and although I have all of the same foot issues... because I'm not registered, I won't be able to benefit from this product. To me, it makes more sense for Nike to offer this shoe to everyone, even if it's just an online product, and give the profits to the ndn nations. Someone mentioned needing that money for playgrounds. If there were more people buying the product, it stands to reason that you would raise MORE money for a very worthy cause! I agree though, the black shoes are horribly ugly. Come on Nike, allow everyone the opportunity to purchase these shoes and bring more money to the cause you're saying you want to support!!
10-14-2007 @ 3:06PM
hayjulz said...
Although never substantiated, it is rumored that I am part Lakota (Great grandmother on Mother's side, so what is that? 1/16th?). My father was adopted and we have had little success finding his family. Since there is little chance of me finding out my exact heritage, I can only assume that some of my physical characteristics could be due to Native American ancestors. When I heard about these shoes, and the fact that Native Americans have exceptionally wide and tall feet, I yelled "YES!".
What is sad is that because I have no reservation ties, I will have to continue to buy shoes that are way over priced, special order to get them wide enough to fit my 7 1/2 EEE high instep foot.
I can't wear regular Nikes because they don't fit me right.
10-16-2007 @ 1:54PM
Gabe said...
I think it's a great start, being a industrial designer I think it will only get better, some other company just might make something nicer with the same function in mind. I'm not shoe designer, but as a designer.. function usually drives the design, so I'm sure these shoes will perform. As for people not being able to afford them, i tend to differ coming from the navajo rez.. I think most of these people can afford them. Also if i ever wanted a pair i had to go back to the rez to get them. I agree that they should be sold in stores, everywhere.
10-18-2007 @ 6:22PM
Sorcerer1939 said...
I am not native american but have been looking for creative ways to make contributions to various causes. And when I heard about this shoe, I too wondered about the idea of offering a relatively expensive shoe to a particular group where many of the members may not be able to afford it.
My idea? Coontact your local Indian Health Center and offer to buy at least 2 pairs...one for yourself and one for a member of the Center in need of tehm.
In fact, you should offer to buy at least 3 pairs (about $120+) considering that's how much we often spend on a single pair of athletic shoes.
Do it this way and you can make a positive contribution...and own a unique pair of shoes!!!
10-24-2007 @ 3:06PM
Tammy said...
My husband is Native American and we would like to give these shoe a test run .He always complains about his feet and shoes.But we are in Ohio and I know not who to contact.
Could someone help us.
10-21-2007 @ 11:14AM
George Poahway said...
Congrats to Nike. I believe that other designers will follow Nike's efforts. On the other hand, the shoe design could have been better. On the next design put the design on the base of the shoe and color the Nike logo with the same design. This innovative design will urge other designers to follow, I'm sure. I'm Comanche from SW Oklahoma and prefer some 12" fringes on the heel of the shoe. Now thats innovation! This is just the beginning. This has the potential to go in many positive directions. What do you say Nike? At least color some shoe strings with this awesome design. Better yet, put the design on some socks and jocks and call it "Air Out." (eeee!)
All bullcorn aside,I agree totally with the gentelman above (Gabe) that the window of opportunity has been open. All you negative ones submit your design, you never know, you may be the next South Pole CEO on the Rez!!!
10-21-2007 @ 4:13PM
Rikki said...
Well, i'm a lakota in the military, maybe nike can make me some combat boots, and i don't care what my shoes look like when i run, as long as i can run without my feet hurting.
10-22-2007 @ 12:59PM
Jimmy Phillips said...
This is a great idea, though it may be hard for me to find a pair, only considered as having a small percentage of Native American the bloodline, 1/16th. For some reason I'm the only one of my generation that got a lot of the features especially the feet, at 4E wide and a very high instep & top of foot, has made it a bear to get a good fitting shoe, even in the military they had to special order my shoes.
Bottomline where can I get a pair?
10-23-2007 @ 2:06AM
sophia hernandez said...
being native american is special and not many people can say that. but one thing i would like to test these shoes out. at least there is a well known company who admires what we have as natives. im proud to be native and where there is money being contributed im there giving what i can. i am 26 and have recently been diagnoised with diabetes and these shoes would help my feet alot because there are times when i buy shoes my feet hurt and if these will fit my feet then it will help me alot. so dont be ungreatful be proud we are being recognized for a special kind of footing.