Yahoo! (YHOO) starts to defocus efforts on 'premium' services

Yahoo! Inc.'s (NASDAQ: YHOO) fortunes seem to have shifted in the last few months, with purchases like BlueLithium and Zimbra firming up the company's strategy inside targeted consumer behavior (when it comes to online ads and purchases) and corporate email. In fact, those two acquisitions sound like knives in the collective backs of Google, Inc. (NASDAQ: GOOG) and Microsoft Corporation (NASDAQ: MSFT), respectively. Google's future revenue enterprise may rest on more efficiently connecting buyers and sellers, and Microsoft's presence in the corporate email market with its Exchange product is huge.

So, when I hear of Yahoo! starting to possibly de-emphasize the premium services that former CEO Terry Semel trumpeted from the top of his lungs back in 2002, it just shows how things have changed in the internet portal marketplace. No longer are customers willing to pay to receive services they can get elsewhere for free. Add that on top of the Google-led shift to advertising as a sole revenue source and away from a paid-customer model, and Yahoo! seems to finally be acknowledging that it may need to follow suit.

First up is the Yahoo! Music business, which runs a music subscription model (monthly paid service) that, according to sources, is not doing too well. With so many other competitors in the market for downloadable music, this comes as little surprise. I have to wonder how many resources have been dumped into Yahoo! Music thus far, or if it has ever made money? Marketing dollars and headcount will be moving into other strategic areas it appears, and I'll surmise that Yahoo! Music won't be the only premium (paid) service to come under the microscope soon.