Something else: the cofounder of 23andMe is Anne Wojcicki, who is married to Google zillionaire, Sergey Brin.
Even though 23andMe is focused on the biotech market, there's still synergy with Google. That is, the company is developing cool technologies to decipher the genome. And to do this, you actually need to provide some of your own DNA (but, if you watch CSI, you know this is pretty easy).
So, if many people store personal information on websites (like credit cards), why not your genome?
Besides, it can be a great platform for researchers to devise innovative medical treatments.
As the website states: "Even though your body contains trillions of copies of your genome, you've likely never read any of it. Our goal is to connect you to the 23 paired volumes of your own genetic blueprint (plus your mitochondrial DNA), bringing you personal insight into ancestry, genealogy, and inherited traits. By connecting you to others, we can also help put your genome into the larger context of human commonality and diversity."
Yes, it's a brave new world after all.
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Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements.