Call it "Girls Gone Mild." In 2000, Geraldine Laybourne, the former president of the Nickelodeon network for children, and Oprah Winfrey, who needs no introduction, got together to launch a media empire focused on women -- called Oxygen. The idea was to create synergies between TV and the internet. Microsoft Corp. (NASDAQ: MSFT) founder Paul Allen liked the idea enough he helped back the venture.

But the dreams never matched the reality. The sexiness of the idea -- a woman's media empire! -- never lived up to its potential. And today, NBC, a unit of General Electric (NYSE: GE), announced that it would buy Oxygen Media for $925 million.According to Advertising Age, Oprah saw the writing on the wall and quietly slipped out the back door some time ago.

This purchase, which NBC says it hopes to complete by November, comes on the heels of the $600 million NBC paid for iVillage, a network of women-centric websites, about 18 months ago. With all this new estrogen, maybe NBC has a better plan for capturing those frisky, elusive female consumers?

I'd like to hear what it is. I've always wondered, being female, why media companies seem to feel I want a different kind of media diet than those taller, hairier chaps I co-exist with. Of the stereotypical topics off the top of my head, none seem to hold up to scrutiny as women-only topics. I know a lot of men who have kids, suffer in love, live to cook, and own better shoes than I'll ever have. Conversely, like the boys, I want compelling reading about finances, politics and cultural issues. There is nothing by automotive writer Dan Neil that I won't read. And I have no problems appreciating the perfection that is Scarlett Johansson.

What exactly is women's content, anyway? Let's see if NBC can hold my interest with some compelling content for once.