Blinkx attaches a cash register to online videos

Posted Oct 10th 2007 6:17PM by Tom Taulli
Filed under: Google (GOOG), Technology

This week, we've seen quite a bit of buzz on monetizing online video. For example, Google, Inc. (Nasdaq: GOOG) announced that it has connected its AdSense system to YouTube videos (as I noted in a recent BloggingStocks.com post, it's pretty straightforward).

Well, another top video operator – blinkx – is also jumping into the fray. Basically, the company has launched a new system (called AdHoc) that provides a super-easy approach for converting videos to cash from your own site.

"A key difference is that you can embed videos from many sites," said Blinkx's cofounder and CTO, Suranga Chandratillake. "The sites include YouTube, MySpace and so. We split the revenues with Web publishers."

I tried it out – and it was a very smooth process (only requires working with two screens). What's more, the payment requires an email for a PayPal payment.

I also like the fact that Blinkx has a huge amount of diverse video content, which should help niche sites.

Click here to see an example of the video.

Tags: blinkx, YouTube