Nintendo launches Wii Fit for fitness freaks

Posted Oct 10th 2007 10:01AM by Douglas McIntyre
Filed under: Launches, Consumer Experience, Competitive Strategy, Microsoft (MSFT), Sony Corp ADR (SNE), Technology

Nintendo's stock was up again last night in Tokyo. No wonder. It is still beating Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE) with newer and better innovations in the game console business.

The latest gem from the Japanese gaming firm is the Wii Fit.

According to Reuters "the new game features a pressure-sensing mat called the "Wii Balance Board", which looks like a set of bathroom scales and can sense when a person moves and leans, enabling players to "head" virtual soccer balls and experience ski jumping on a TV screen." It can also be used for yoga and other exercises.

The poor people who make the Xbox 360 and PS3 must be scratching their heads. First, Nintendo beat them in units sales for next generation game sales. Now, the smaller company comes to market with a product that pushes the envelop of what a video game is and what it can do.

Perhaps the people at Microsoft and Sony are not interested in fitness.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Tags: microsoft, msft, Nintendo, PS3, sne, sony, wII, wii fit, WiiFit, Xbox 360, Xbox360

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Reader Comments (Page 1 of 1)

10-11-2007 @ 10:56PM

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