Jesus, this is a good wine. There is a new line of wines from Israel targeted for American Christian wine drinkers, The Grapes of Galilee. Grown by the Sea of Galilee and irrigated with water from the Jordon River, the $14 bottles of chardonnay, cab, and merlot are imported by Pini Haroz, who hopes the wines will find a home on Christmas tables.

Lenore Skenazy wrote about a new use for Google (NASDAQ:GOOG) ads. A publisher trying to choose between two titles for a new book bought two blocks of Google ads, each with a candidate name, and totaled the hits each received. Almost instant results, without focus groups, surveys, and interminable meetings.

This week's issue included AA's annual report on the leading media companies. Among the findings:

U.S. Media revenue ($285 billion) by sector --

1. Cable systems & satellite: 29.4%
2. Cable networks: 12.7%
3. Broadcast TV: 11.9%
4. Newspapers: 11.6%
5. Magazines: 6.9%
6. Internet: 6.8%
7. Yellow pages: 4.7%
8. Radio: 4%

The yellow pages took me by surprise. I don't even know where mine are.

Want to buy an ad on a television show? AA has a breakdown of cost per 30 seconds for each network show. For a spot during The Walt Disney Company (NYSE: DIS)'s ABC show Grey's Anatomy, you'll drop $419,000. Desperate Housewives will set you back $270,000, CBS Corporation (NYSE: CBS)'s CSI $248,000. Bottom feeders can find bargains at General Electric Company (NYSE: GE)'s NBC show Dateline ($28,000), CBS's Crimetime Saturday ($49,000) and ABC's Cavemen ($78,000).