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Some people are disinterested in chocolate, while others of us would drive through a hurricane to feed our Godiva jones. According to the UK Telegraph, a new study in the Journal of Proteome Research suggests that the culprits may live in our stomach.
According to the findings of scientists at the Nestle Research Centre and others, the type of bacteria busy aiding in digestion in the guts of chocolate lovers may be different than those of people who don't crave the brown bliss. Since 90% of the cells making up a human being are actually bacteria and other symbiotic partners along for the ride, how could we expect to be able to fight off the urgings of such a throng?
While the findings are only suggestive of a link, I wonder if any chocolate company executives are already fantasizing about the effects on sales of adding the sweet-craving bacteria to their products.
I can't decide if this is good or bad news for the Hershey Co. (NYSE: HSY) and other chocolatiers. If you could eliminate your desire for chocolate, would you?
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