One of the important reasons to have stock splits when prices get too high is to give the small investor a chance to participate. The recent rise of many company stocks has started to move away from this concept. To the extent that the uninformed private party or small-time speculator is better off not buying individual stocks, this is probably a good thing. Most investors would be better off participating in the stock market through index funds and exchange-traded funds.
This came to mind yesterday as PetroChina ADR (NYSE: PTR) closed at $236.44, meaning that buying a lot of one hundred shares would cost $23,644. This is a lot of money for most people and even for the avid investor, it is a lot to put in one stock. On Monday, Berkshire Hathaway (NYSE: BRK.A) closed at a mere $126,200 FOR ONE SHARE! But fear not -- you could have bought a single one of Berkshire's 'BRK.B' shares for a paltry $4,229.00. "My pal Warren" has elected not to split the shares of BRK - ever! He believes this promotes shareholders to be longer term investors instead of traders. This has worked out to be true -- sort of -- since due to the high share price, very few shares are traded. Berkshire is an anomaly for another related reason also -- it is the largest company that is not included in the Standard & Poor's 500 index, because there is a required minimum volume of trading, and it does not cross that threshold.
A couple of Stanford grads, now young billionaires, who started a company called Google (NASDAQ: GOOG) have decided to follow Buffett's lead and not split its stock either. Google closed yesterday at $620.11, so you must pay over $60,000 for a hundred shares of this stock. Apple (NASDAQ: AAPL), which closed at $166.98, is more likely to split its shares, maybe 2 for 1, from the talk on the Street, but that is just a rumor and it could change its thinking.
Another high flyer I have written about often is Intuitive Surgical (NASDAQ: ISRG), which has gone up over $140 a share this year, reaching as high as $264.51. I have not heard any perspective from the company about how it views stock splits, but I would not be surprised either way. At the rate ISRG is growing, it could do a 4-for-1 split and be back at $200 in two or three years. Barring some unforeseen competition, I see another 10 years of growth ahead for the company.
I have mixed feelings about stock splits myself. I do agree with Buffett that less volatility is a good thing, but BRK is less volatile by nature, where as high-flying growth stocks like Apple, Google and Intuitive are going to bounce much more. It is also possible to buy partial lots if you want to invest in something for the long haul, but buying 10 or 20 or 30 shares seems less comfortable, even if the values are equivalent. It is also a factor when investing for your kids.
To split or not to split, that is the question, and with earnings season upon us, we will be learning soon from some of these companies whether they are going to split. What do you investors think -- does it make a difference to you?
Disclosure: I own shares of BRK.B, ISRG, and PTR.
To find potential opportunities and verify my track record, read Chasing Value or Serious Money.
Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm.
Reader Comments (Page 1 of 1)
10-16-2007 @ 4:16PM
WhoseAskingU said...
Yeah expensive stocks keep the small investor out but that doesn't mean we're so desperate as to go to generic funds, some of us aren't so uninformed and like to pick our own stocks and not pay high fees to a fund. There are some day traders that could spin circles around the long term investors and quite a few could buy those pricier stocks. Don't ever underestimate the little investors. They combined keep wallstreet afloat, we wouldn't want to offend them and have them ALL pull out.
10-17-2007 @ 12:01AM
Paul said...
You don't have to buy in 100 share lots any more. You simply go online with any of the modern brokerage houses and buy as little as you want, even just one share for that matter. Most have a flat fee such as Ameritarde at $9.99. Buying 50 shares at $200 is the same as buying 200 shares at $50. It's still $10,000. There is no "absolute" reason for splits.
10-17-2007 @ 12:30AM
Oliver Joy said...
I can't believe this!
Odd lots aren't even penalized in price anymore.
Invest dollars, not shares.
10-17-2007 @ 10:01AM
StephenHoward said...
Dear WhoseAskingU:
By all means, please, convince all traders to "pull out". As an investor, we look at the company we are buying, and how much we are paying for it. If all of the avialable companies up for purchase got cheaper, that would be a great thing for investors. So instead of keeping "wallstreet afloat" (aka -overvalued), please pull out so things begin to make sense for people who know what they are doing.
I would encourage you to read more.
10-17-2007 @ 10:06AM
Tom said...
I've just started investing a few hundred a month in Berkshire (B shares, up 7.5% in the 15 days since I bought it on October 2 ... guess I shouldn't expect that to continue for the long term!), I use Sharebuilder to make a regular investment each month in five ETF's plus Berkshire, it costs me $12.00/month total charged to a credit card. Throw in that they gave me $25 cash + 3,000 airline miles to open my account initially plus 500 airline miles every 3 months (worth ~$10), and it's a nice cheap way to dollar cost average money into the market every month. The price of the stock is meaningless
10-17-2007 @ 10:31AM
IBEGTODIFFER said...
And as an INVESTOR, I suppose you own quite a few index and exchange-traded funds.
10-17-2007 @ 11:30AM
WhoseAskingU said...
Stephen, As an investor why are you investing in over valued companies or stocks? I would encourage you to read more and keep in mind you can't believe everything your read. LOL. More likely you'll do better with "if it's your friend it's the trend". First hand observations do better than some statistics or news announcements. ex. Enron or Countrywide financial. But as usual many will follow the flock instead of thinking for themselves.
10-18-2007 @ 11:50AM
Hermann Haller said...
I can not believe that this guy is giving so much emphasis on the number of shares you can purchase. What relevance does the number of shares have? What relevance does the price (stand alone) really have? If an investor would be putting money into a stock simply because of a low price, most likely their small investment would have been largely eaten up by trading fees. Even Berkshire, the most expensive of those that he mentioned, is still within the reach of small investors. With $14 trading costs (To buy and sell) that is still a very minimal amount to do the trade and you can still make a significant return after fees.