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Why I jumped off the Yahoo bandwagon

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Ever since I was a kid, I've always rooted for the underdog. As a Philadelphia sports fan, you have to be that way or else you will go insane. That's why I've always had a soft spot for Yahoo! (NASDAQ: YHOO).

When others argued that the portal was doomed, I took the contrary position figuring that as more advertising dollars shifted online, the company would get more than its fair share. I figured that Project Panama would make Yahoo's search business at least marginally competitive with Google Inc.'s (NASDAQ: GOOG). Boy, was I wrong. The company's search business continues to suck wind as it loses audience to social networking sites such as MySpace and Facebook. BusinessWeek points out that Yahoo is trying to go back to its geeky roots. While an admirable goal, it may be too little too late.

That thumping sound you just heard was me along with countless others jumping off the Yahoo bandwagon. For the past few months, Yahoo has been sputtering along aimlessly trying to yet again reinvent itself through its 100-day review. Judging from the market's reaction, investors don't have much faith that Jerry Yang and Sue Decker are going to come up with anything groundbreaking. Shares are down $1.01. or 3.6%, to $26.85 ahead of the release of earnings after the close of trading today. They have plunged about 15% over the past six months.

About the only thing that might move the stock is an announcement that it outsourced its search business to Google or that it's considering strategic alternatives including a sale of the company. Yahoo continues to provide good content and knows how to engage users, which would make it a good fit with Microsoft Corp.'s (NASDAQ: MSFT) MSN.

Today's earnings conference call will be lively.

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Symbol Lookup
IndexesChangePrice
DJIA-57.518,223.23
NASDAQ-22.441,774.08
S&P 500-8.27888.15

Last updated: July 06, 2009: 10:53 AM

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