It's not that mud-slinging has already begun between financial news network CNBC and the just-launched Fox Business Network, but that's not stopping CNBC host Donny Deutsch from taking a hard look at the newest (and well-funded) kid on the block, courtesy of Rupert Murdoch's News Corp (NYSE: NWS). In a recent interview with Portfolio.com, Deutsch laid out some pickings on the table, from a ruffle with conservative and feather-fluffer Ann Coulter to how he perceives the newer Fox Business Network as a competitor to the network where he already has a show -- CNBC.

Deutsch's words were kind but firm, saying that the management team in charge of production at CNBC is playing its "A game" to this day and does not plan on stopping. Well, no problem -- but the level of thinking that put CNBC where it is now is not the same level of thinking that will keep it there. Roger Ailes and Fox will see to that. Deutsch says that while Murdoch and Ailes "are not dopes," CNBC has an incredible brand and business model.

Umm, so what? That is not a plan on how it's going to compete with a new network with plenty of cash to run a better business model and become an even bigger brand. I'm not saying Fox will trump all, but harping on current success does not guarantee future success. CNBC is great for many of us (myself included), but so far, I've heard very little on competitive strategy that will stave off the Fox Business Network infection. I hope CNBC has formed one, and it's under way.

After reading this teenager language-laced interview, I hope there is more meat behind CNBC's strategy than goofy analogies and references to how great past success was. I am a fan, yes -- CNBC is a daily watch for me on television. But, I also know when to get serious when a new competitor comes to town. And Fox has come to play all nine innings with a very fresh bench.