Use the 'secret menu' for better fast food


I used to eat pretty regularly at a Waffle House in Atlanta. I'd usually show up with some friends in the wee hours, looking for a snack before getting some shut-eye. It would usually be pretty slow in the restaurant, so we'd spend some time joking with the regular late-night cook, named Thomas. We'd always say that we would love to eat some pancakes -- and as any Waffle House devotee knows, you can't get pancakes at the big yellow house. Only waffles.

One night, though, Thomas said he had a surprise for us. A few minutes later, a stack of hot, golden pancakes sat before us on the counter. Thomas said that from now on, he would cook us anything we could think of, as long as he had the ingredients, starting with these pancakes, which most certainly were not on the regular menu. Thus began a month-long culinary odyssey through the freezer of our local Waffle House. We started with pancakes and worked our way up to potato hash, sloppy joes, and, finally, butterflied pork chops. It was quite an experience, and ended, sadly, when Thomas was fired. I've never known for sure, but I think it had something to do with our off-menu explorations.

The Christian Science Monitor recently ran an article about the "secret menus" at various fast food restaurants. Apparently, I'm not the only one who has gone off-menu in search of something beyond the usual fare. The article claims that at In-N-Out Burger, the justifiably famous burger chain in southern California, you can order a hamburger "protein style" -- meaning without the bun. Apparently, you can get a McBruschetta at McDonald's (NYSE: MCD), which has toasted tomatoes, onions, and a bun; a Naked Chicken at Popeye's, which has no breading (!); and a Short Cappuccino at Starbucks (NYSE: SBUX), which is served in a kiddie cup.

Not surprisingly, the main office usually denies that these secret items exist. For example, In-N-Out Burger headquarters says there is no such thing as a "protein style" burger. But the rulers never quite know what's going on in the kingdom, do they?

Sometimes, employees and customers work together to overrule the decreed operating procedures, and come up with better products along the way. Maybe headquarters should pay attention. If people want fried chicken without breading or strong coffee in tiny cups, why stop them?

On the other hand, once these items become standardized and available to everyone, they may lose their appeal. It's the "secret" part that makes the secret menu so tasty. I can't say that pancakes at the Waffle House were actually better than pancakes at IHOP (NYSE: IHP), but somehow, knowing they were illicit, they tasted extra sweet. But sorry, Thomas, about you getting fired -- I hope you're keeping the secret menu alive, wherever you are.

Reader Comments (Page 1 of 9)

Symbol Lookup
IndexesChangePrice
DJIA-12.6715,294.50
NASDAQ-3.883,459.42
S&P 500-4.841,650.51

Last updated: May 23, 2013: 04:49 PM

Hot Stocks

General Electric

23.66-0.20(-0.84)

Alcoa

8.54-0.15(-1.73)

Apple Inc

442.14+0.786(+0.18)

Google Inc 'A'

882.79-6.63(-0.75)

Bank of America

13.21-0.10(-0.75)

Wal-Mart Stores

76.33-0.70(-0.91)

Exxon Mobil Corp

91.79-0.40(-0.43)

Ford

14.81-0.16(-1.07)

Citigroup

50.53-0.47(-0.92)

IBM

206.16-0.83(-0.40)

Yahoo

26.02-0.52(-1.96)

Starbucks

63.52-0.63(-0.98)

Microsoft

34.16-0.45(-1.30)

Home Depot

78.91-0.78(-0.98)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1369342142130 ms.