I used to eat pretty regularly at a Waffle House in Atlanta. I'd usually show up with some friends in the wee hours, looking for a snack before getting some shut-eye. It would usually be pretty slow in the restaurant, so we'd spend some time joking with the regular late-night cook, named Thomas. We'd always say that we would love to eat some pancakes -- and as any Waffle House devotee knows, you can't get pancakes at the big yellow house. Only waffles. One night, though, Thomas said he had a surprise for us. A few minutes later, a stack of hot, golden pancakes sat before us on the counter. Thomas said that from now on, he would cook us anything we could think of, as long as he had the ingredients, starting with these pancakes, which most certainly were not on the regular menu. Thus began a month-long culinary odyssey through the freezer of our local Waffle House. We started with pancakes and worked our way up to potato hash, sloppy joes, and, finally, butterflied pork chops. It was quite an experience, and ended, sadly, when Thomas was fired. I've never known for sure, but I think it had something to do with our off-menu explorations.
The Christian Science Monitor recently ran an article about the "secret menus" at various fast food restaurants. Apparently, I'm not the only one who has gone off-menu in search of something beyond the usual fare. The article claims that at In-N-Out Burger, the justifiably famous burger chain in southern California, you can order a hamburger "protein style" -- meaning without the bun. Apparently, you can get a McBruschetta at McDonald's (NYSE: MCD), which has toasted tomatoes, onions, and a bun; a Naked Chicken at Popeye's, which has no breading (!); and a Short Cappuccino at Starbucks (NYSE: SBUX), which is served in a kiddie cup.
Not surprisingly, the main office usually denies that these secret items exist. For example, In-N-Out Burger headquarters says there is no such thing as a "protein style" burger. But the rulers never quite know what's going on in the kingdom, do they?
Sometimes, employees and customers work together to overrule the decreed operating procedures, and come up with better products along the way. Maybe headquarters should pay attention. If people want fried chicken without breading or strong coffee in tiny cups, why stop them?
On the other hand, once these items become standardized and available to everyone, they may lose their appeal. It's the "secret" part that makes the secret menu so tasty. I can't say that pancakes at the Waffle House were actually better than pancakes at IHOP (NYSE: IHP), but somehow, knowing they were illicit, they tasted extra sweet. But sorry, Thomas, about you getting fired -- I hope you're keeping the secret menu alive, wherever you are.
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Reader Comments (Page 9 of 9)
10-26-2007 @ 9:47AM
db whitehead said...
if the majority of the populace have a problem "making ends meet" how can a company like starbucks acquire so many customers to buy an outrageous priced cup of coffee. mc donalds according to recent polls, have the best coffee available at much less a price,are the yanks that stupid.stir it up,dbyted
10-26-2007 @ 3:55PM
James said...
When I worked for Churchs Chicken back in the 70's & 80's they, for some stupid reason, did not have catsup for the french fries, so we took money out of petty cash & bought it ourselves to provide to our customers who ate inside, they loved us for it. Also, back then we got our chickens in 25 count cases from Cagle & SOMETIMES we got them with the giblet packs in them. I would take the livers & hearts out & process them with the chickens before they were cut up & MAN were those things GOOD! It did not happen very often though, so this was a special treat for those of us who liked chicken livers. I would even let some of my good customers know this & they kept the secret, too. They got them for free & did NOT want THAT to end. No skin off of anyones nose, what the hay!
10-26-2007 @ 4:30PM
James said...
Oh yeah, before I forget, I used to manage a Hungry Howies Pizza Restaurant outside of Atlanta & took a few liberties with the food to improve it from the norm, it was GREAT food, but I made it better! We had the flavored pizza crusts before it came into vouge, so to speak, and what I would do was put a boarder of garlic butter around the inside edge of the crust BEFORE sending it through the oven so that it ran down over the edge while it rose as it cooked. It tasted better than the way I was told to do it (officially), it was not greasy & messy like it would have been if I had done it the company way, & the smell that drifted through the neighborhoods around my store was to DIE for. I swear it would increase my sales afterwards. But THAT STUFF WAS GOOD ! ! ! ! ! ! ! I did one more thing that they did not know I did. We had what you would call bread sticks, but it was called Howie Bread. It was a medium pizza dough that was rolled out into a football shape, cut down the middle, sliced into 1" sticks, & you could get it plain, with butter, garlic butter, parm-cheese, sesame seed, & poppy seed. I went one BETTER !
I would make it, cut it, & add the garlic butter, sprinkle extra garlic over that, sprinkle parm-cheese, mozzerella cheese, & crumbled bacon on top. When it came out of the oven I would watch that thing get devoured like an antalope on the African plains by a hungry mother lion. My crew loved me, they thought I was SO COOL ! I was.
10-29-2007 @ 12:19AM
Jeff said...
Shane Sprinkle and Christine. I've never understood staying at a job that makes you so unhappy. Not every food service worker feels the way you do. There are some who actually enjoy making their customers happy. If you two hate your jobs so much that its made you so bitter towards fullfilling a special request by your paying customers, then, find another one. Life's too short. Then again, don't quit. It's food service slobs like yourselves that keeps me and my friends in free comped meals. Careful how you treat customers, some refuse to tolarate and PAY for crappy service from miserable lowlifes who picked the wrong career. Keep up the good work there skippy!
10-30-2007 @ 3:22PM
Nancy said...
I have to agree with Jeff above. Christine and Shane, you two need to find a new line of work. I work in a real restaurant, ya know, the kind that doesn't have peanut shells on the floor, scattered and smothered hashbrowns or grand slam breakfasts on the menu. I would never dream of treating my customers the way you two most likely treat yours. I'll bet you wonder why you aren't making squat in tips either. Just by simply treating my customers right, I make more than enough to support myself and 3 children all by myself. Now, either get a new line of work or shut up and keep my drink glass full!
11-05-2007 @ 8:58AM
love_saving_money said...
Here's an off menu tip: I really hate how much premium burgers can cost. McDonalds has a dollar menu to help save money. However, the only burger they have on it is the Double Cheeseburger. To give it the flavor of what I really want, I take the sauce from its more expensive cousin, the Big Mac. I tell them to put Big Mac sauce on my Double Cheese Burger. It's no extra charge, so the burger still cost a dollar, plus tax$$$
BTW. Mc Donalds will give you fresh fries regardless of whether you want salt or not. Like everyone says, just ask!
11-19-2007 @ 2:35PM
tommy152000 said...
Jamba Juice has a secret menu. You can order the pink star that taste amazingly like a pink starburst and the white gummie bear that taste kinda like a pina colada with some mango, I order this one all the time. Your local Jamba Juice most likely has its own off menu items as well. The staff like to invent there own drinks but the two I mentioned are universal.
11-19-2007 @ 2:39PM
al said...
most of it is your attitude towards employees. be polite and dont ask for anything outlandous and they will work with you. servers work hard for the money so be nice and tip apporpriately. i cant chew breads with a crusty outside so will askfor a substitute. always get what i request. and i know how to show my appreciation. they remember the person who appreciates their efforts and those who dont. hey, they are people like me who work hard for their money too.
11-23-2007 @ 6:08AM
rkbrown said...
thanks MISFIT for the great idea about a $1.00 big mac from McDougles--love big macs-but expensive w/o ur idea. Also MIKE M and HARPER for additional comments which spur me on. noted all comms were from about Oct 22--just now seeing them in november rt after thanksgiving--going to have to try at local Macs tommorrow THANKS again!!!!!!!!!!!!!!!!!!P.S. know my wife'll think I'm cheapskate-but i think its great!! ideas like this provide much needed lil xtra $$$, plus its fun & legal..LOL--HaHa k-Boom!!Yeah