CBS bomb 'Viva Laughlin' canceled after 2 episodes -- what's next?


Did these fools learn nothing from Cop Rock? Viva Laughlin, the universally panned musical/mystery/drama/casino-intrigue series has been canceled after just two airings. What's worse, the show has been pulled after just one try in its regular Sunday-night time slot.

While the CBS Corp. (NYSE: CBS) show was rife with talent, including star Melanie Griffith and executive producer/star Hugh Jackman, it suffered from pitifully low ratings and even worse reviews. On Sunday, the program scored a 1.2 rating and a 3 share among adults 18-49. Last Thursday's premiere, helped by a CSI lead-in, turned in ratings that were also disappointing. The show was based on a successful BBC series, Viva Blackpool. This strategy has certainly been hit (The Office) and miss (Coupling) when it comes to stateside programming.

Filling the Sunday 8 p.m. time slot will be reruns of CSI until the new season of Emmy-winning reality show The Amazing Race begins November 4.
One of the biggest questions of every fall season -- what new program will get the ax first? -- has now been laid to rest. Laughlin was the first scripted series to bow -- and the only one on the chopping block after airing just one episode at its regularly scheduled time -- but Nashville, on News Corp (NYSE: NWS)'s FOX Network and Online Nation from the CW Network have also been terminated.

Now on to the next question ... what's next? Some new offerings, such as Gossip Girl (The CW) and Private Practice on Walt Disney (NYSE: DIS)'s ABC Network, have already been issued full-season orders and are in the clear. ABC's Big Shots -- has a high-profile cast but isn't scoring great ratings or decent reviews. K-Ville, part of FOX's Monday lineup, is bringing a lot of money into New Orleans with its production located on site, but does it have a hook to keep people watching? And is the CW's Life is Wild still even on?

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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