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Southern California firestorm singes local stocks

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Reuters reports that several companies in Southern California have been hit by the firestorm there. The stocks in these companies have fallen less than the market -- the S&P 500 is down 3.2% -- in the last week. But in one case -- Broadcom (NASDAQ: BRCM) -- investors dumped the stock for reasons unrelated to the fire.

These six public companies have been affected by the fires as follows:

  • Jack in the Box (NYSE: JBX). The San Diego corporate headquarters were closed on Monday and Tuesday, though spokesman Brian Luscomb said there were a couple of dozen employees working at the fast food company's building on Tuesday morning. Its stock is up 0.1% in the last week.
  • Qualcomm (NASDAQ: QCOM). Few showed up at the San Diego headquarters of the wireless technology and semiconductor developer, where the bulk of its 11,200 worldwide employees work. Its stock is down 2.8% in the last week.
  • Broadcom (NASDAQ: BRCM). The semiconductor firm closed its San Diego office, but was open in Irvine. Its stock is down 20.9% in the last week -- due to a downgrade.
  • Cubic (AMEX: CUB). The defense and transportation company closed its corporate headquarters on Monday and Tuesday. Its stock is down 2.5% in the last week.
  • Starbucks (NASDAQ: SBUX). The coffee house chain closed about 120 of its stores in San Diego and Ventura counties. Its stock is down 2.7% in the last week.
  • McDonald's (NYSE: MCD). As of Monday evening, 16 McDonald's restaurants in Southern California were closed. Its stock is down 0.8% in the last week.

My heart goes out to all those who have been affected by this disaster. I hope that the fires end soon so people there can start rebuilding.

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.

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Symbol Lookup
IndexesChangePrice
DJIA-46.0310,404.92
NASDAQ-11.962,164.05
S&P 500-3.611,102.63

Last updated: November 24, 2009: 12:47 PM

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