Estee Lauder Companies Inc. (NYSE: EL) this morning reported Q1 profit that dropped to $0.20 per share compared to $0.27 in the same quarter a year ago, but the company doubled analysts' expectations of just $0.10 per share. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on EL.After hitting a one-year high of $52.31 in April, the stock fell to a 52-week low of $38.41 in August. EL opened this morning at $45.00. So far today the stock has hit a low of $44.95 and a high of $47.05. As of 10:40, EL is trading at $45.64, up $2.32 (5.4%). The chart for EL looks bullish and steady, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.
For a bullish hedged play on this stock, I would consider a January bull-put credit spread below the $40 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 6.4% return in just 3 months as long as EL is above $40 at January expiration. Estee Lauder would have to fall by more than 12% before we would start to lose money. Learn more about this type of trade here.
EL hasn't been below $40 by more than a few cents since the winter of 2006 and has shown support around $42 recently. This trade could be risky if the economy sours and consumer spending drops off, but even if it happens, this position could be protected by strong support it has found at $40, where the stock has bottomed twice in the past 3 months.
Brent Archer is an options analyst and writer at Investors Observer.
DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in EL.
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