Sony BMG posts loss despite larger profits

Sony BMG (a merger between Sony Corporation (NYSE: SNE) and Germany's Bertelsmann) posted a $8 million loss in sales during the company's fiscal second quarter, which ended on September 30, in a report by Billboard today. Sales in the second quarter totaled $851 million, which was down from $948 million during the same period of 2006. Nonetheless, Billboard notes that the $8 million loss is lower than that year's $39 million drop.

Sony BMG attributes the drop "to the declining of the physical music market and to fewer major artist release in this year as compared to last year." The $8 million drop is also compared with the 2005 second quarter results, which were $60 million lost and revenues of $936 million. Clearly some gain has been made in lowering the drop, but in comparison to the large revenue gap between 2006 and 2007, the loss seems pale.

In the record industry, Sony BMG has traditionally ranked second to Universal Music Group, amounting to about 25-30% of the market. The company has also reportedly signed on with Universal to create the new Total Music, which hopes to compete with Apple Inc. (NASDAQ: AAPL)'s iTunes Store, but as a subscription-based service. Unfortunately, Universal Music's second quarter earnings have not been announced, so any correlation between the two largest music companies and the decision to create Total Music cannot fully be assessed.

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