Merrill Lynch (NYSE: MER) Chief Executive Stan O'Neal, who is holding onto his job by a thread, likely will sell the Wall Street firm's 20% stake in my old employer, Bloomberg LP, to shore up his company's bottom line. Heck, O'Neal's successor probably will sell it as well.If I was a betting man, I would bet that company founder and current New York Mayor Mike Bloomberg will probably buy out Merrill. Maybe a private equity player would buy the Merrill interest,
What was obvious to even the lowliest peons at Bloomberg -- including me -- is that the company really likes being private. Management was always willing to try almost anything to keep people glued to their Bloomberg terminals even if it didn't earn an immediate profit. Legend has it, one time Mike Bloomberg noticed that people were away from their Bloombergs and learned that a major sporting event was going on -- he decided on the spot that the company would provide sports news. I have no idea whether this story is true, but knowing the company's corporate culture, it sure seems to be on the mark.
If Bloomberg was public, the company would have never started a cable TV network, published a glossy magazine or purchased an AM radio station in New York. I doubt that any public company would have expanded Bloomberg News. It appears as though its patience has been rewarded. Bloomberg TV, in particular, seems to have gained some traction and poses almost as big of a threat to the new Fox Business Network as CNBC.
Mike Bloomberg is a savvy entrepreneur. He wisely resisted jumping on the internet bandwagon because he couldn't figure out how to make any money at it. For a while, Bloomberg LP tried to keep the internet at bay. It designed a website to be difficult to use because it was afraid that if gave away too much information for free that people would stop shelling out big bucks for Bloomberg terminals. The company wisely saw that this was foolish and revamped its site, which now is one of the best for business news on the web.
Despite Mike Bloomberg's statements to the contrary, I have a tough time believing that he is totally removed from the daily operations at Bloomberg LP. Though there has been rampant speculation that he will sell out, so far he's not done it, nor has he taken the company public. Bloomberg and his management team like being in control of their own destiny. That's why chances are real good that he will take some time off from his day job and write Merrill a huge check.











Reader Comments (Page 1 of 1)
10-26-2007 @ 10:12PM
jdberr said...
You were right and I was wrong. The figures came from a Fortune story. I've corrected the post. Thanks for taking the time to write.
Jonathan Berr
10-27-2007 @ 12:09AM
Stu said...
"But I'm not sure Bloomberg would be willing to cede any management control to an outside investor."
No; Merril Lynch has absolutely zero "management control" with its current 20% stake, just as it similar zero influence when it had 30% up until Mike bought back 1/3rd of that in the mid-1990s.
That's why it's accurately disclaimed, "Merrill Lynch is a passive, minority investor in Bloomberg L.P...."
The issue isn't Mike ceding control. It's not available unless Mike wants it to be. The issue is, who would want a passive, 20% interest in something over which one has zero control? One that would cost $4 billion, give or take, in cash?
10-27-2007 @ 12:10AM
Stu said...
"But I'm not sure Bloomberg would be willing to cede any managementcontrol to an outside investor."
No; Merrill Lynch has absolutely zero "management control" with its current 20% stake, just as it similarly had zero influence when it owned 30%, right up until Mike bought back 1/3rd in the mid-1990s.
That's why it's accurately disclaimed, "Merrill Lynch is a passive, minority investor in Bloomberg L.P...." The issue isn't Mike ceding control. It's not available unless Mike wants it to be. The issue is, who would want to own a passive, 20% interest in an asset over which one has zero control? Especially one costing $4 billion, give or take a billion, in cash?
10-27-2007 @ 12:10AM
Goldmanusa said...
The MER interest mentioned in the article is clearly NOT worth 20 billion, the author needs to check his facts. Do the math. If the Merrill stake was worth 20 billion for their 20% of the enterprise, then the enterprise would be valued at 100 billion. This would make Mayor Bloomberg, who owns I believe around 68% or so, the richest man in the world.
So, please check the math. Merrill stake worth far, far less, although a very nice piece of change, in the several billions of dollars based on comparable deals. But not anywhere near what the author claims here. Moreover, he doesn't say where he got this 20 billion dollar number, just that it reportedly came from someone else.
But it didn't.
11-04-2007 @ 9:55AM
kev said...
a lot of people seem to quote that 68% figure for Mike Bloomberg's slice of his company but they overlook the fact that he bought back 10% from Merrill in '96, his interest is actually closer to 78%