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Jay Leno leery of leaving The Tonight Show?

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Despite filling five hours of our weeks with what some (...innocently drums fingers ...) consider to be softball questions and hacky jokes, Jay Leno has managed to remain the king of the late-night time slot, consistently banking the best ratings for the hour following the evening news.

And it's looking like Tonight Show host may not want the party to end.

Three years ago, Leno, who took over the hosting chair from the beloved Johnny Carson in 1992, told General Electric Company (NYSE: GE)'s NBC Networks that he would be retiring in 2009. At that point, NBC gave the nod to auburn-haired late-late-night funnyman Conan O'Brian. But as the swan song grows closer, the Los Angeles Times reports, Leno may be having misgivings about this plan.

Leno is reportedly a workaholic and will only be 59 when 2009 rolls around. Johnny Carson was 74 when he stepped down from the gig. NBC clearly wouldn't mind keeping their number-one guy on the payroll, and if he wants to keep working, they definitely want him in their employ rather than with the competition. Leno has a non-compete clause to keep him off the air for six months after leaving NBC, but what's six months out of a 20-year career?
If Leno in fact changes his mind, where does this leave poor Conan? Not so poor. If Leno sticks with Tonight and NBC defects on their arrangement with O'Brien, he earns a $40 million penalty AND could continue to act as the host of Late Night with Conan O'Brien, which is arguably a lower-stress assignment anyway. O'Brien could also beat a hasty retreat to another network, and News Corp.'s (NYSE: NWS) FOX networks is rumored to be interested.
As Tom Dorsey of the Louisville Courier-Journal noted, "If all this sounds vaguely like deja vu, it's probably because you can recall the debacle NBC got into over who would be [Johnny] Carson's replacement in the early 90s." At that time, David Letterman held the spot that O'Brien currently occupies and considered himself a shoo-in for the position. Passed over for Leno, he headed to CBS Corp. (NYSE: CBS), where he still remains with a contract through 2010 and a handsome salary and incentives package that tops even Leno's.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: November 25, 2009: 05:27 PM

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