Toshiba Corp. (OTC: TOSBF) saw quarterly operating profit increase of 38% for its latest quarter, due to increases in the sale of flash memory chips and nuclear power plants, according to the Japanese electronics conglomerate. Toshiba is the world's second-largest maker of flash memory chips (the NAND design) behind South Korean competitor Samsung Electronics, and such a large quarterly increase be a telltale sign for the consumer electronics industry.

For example, the storage needs of the world continue to explode every year, but more and more of that insatiable need is being requested by consumers instead of corporate data centers. The form of storage, though, is required to be portable, energy-efficient and super-tiny (think Apple iPod Nano). The solution? NAND flash storage, where Toshiba is a huge player. Apple Inc.'s (NASDAQ: AAPL) iPod line (not the larger, hard drive-based units) and almost every cellphone sold worldwide use some kind of NAND flash storage. As cellphones continue displacing landline phones and grow in capability with portable video and audio players, my guess is that NAND manufacturers will see even brighter days than they have already seen.

Now, here's the sticky part: Toshiba expects NAND prices to fall about 20% in the October-December quarter as the annual price decline continues in that market. Add an annual 50% price decline into the picture and it could strike some as odd. It's not -- this is standard operating procedure considering the supply-demand dynamic taking place. In addition to the red-hot NAND market, Toshiba's division responsible for nuclear reactor building (that's a change, no?) expects an operating profit for the year to come in at over $2.54 billion. Toshiba's largest competitor in that commercial space is General Electric (NYSE: GE).