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Peacock Equity, a venture capital arrangement among NBC Universal and General Electric (NYSE: GE), is flexing its muscle. This week, the firm announced an investment in 4Info. The amount was not disclosed but the rumor is that it's about $10 million.
Basically, 4Info has a platform to send text (or SMS) messages. Some of the features include voting, fan clubs and alerts. It's a nice fit for GE's vast array of entertainment assets, such as the "Deal or No Deal" show.
4Info might also be a smart vehicle to enhance branding and customer loyalty. Its revenue model is primarily based on advertising.
The Peacock fund is relatively new, getting its start in April with $250 million. So, we will probably see more deal-making with upstart tech companies.
Visit DealProfiles.com to check out other recent VC activity.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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