NameMedia: the domain aggregator looks for an IPO


The other day I searched for a new domain name. Basically, I had little luck. Seems like all domains are already taken.

Then again, there are a variety of domain name aggregators that are buying up virtual real estate. And one of the top players in the space is NameMedia.

Now, the company has filed to go public.

NameMedia has a portfolio of 2,250,000 domain names. The business model includes the sale of domain names as well as setting up a marketplace for third-party owners.

As of September, NameMedia's domain names attracted about 60 million visitors. It helps that the company has a system, called SiteSense, which dynamically creates targeted websites.

Last year, the company generated $61 million in revenues. And, as of the first nine months of this year, revenues were $58.3 million. EBITDA was a hefty $24.1 million.

The lead underwriter on the IPO is Credit Suisse (NYSE: CS) and the proposed ticker is "NAME."

You can find the prospectus at the SEC website. Moreover, if you want to check out more recent IPO activity, you can visit DealProfiles.com.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements.

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Last updated: February 09, 2012: 08:04 AM

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