Bazooka Joe is the next Mickey Mouse? Is Michael Eisner serious?

After months of fighting, Tornante/Madison Dearborn Partners' deal to acquire Topps finally received the approval of the company's shareholders in September.

Now former Disney (NYSE: DIS) CEO Michael Eisner, who controls Tornante, has a plan for Topps. In an interview with the USA Today, Eisner said that he has big plans for Bazooka Joe: "Bazooka Joe is my new Mickey Mouse."

Eisner points out that most movie heroes from the past few years have been old comic book characters: Spider-Man, X-Men, and Superman.

Depending on how you look at it, Eisner is one of two things: a visionary, or an idiot. The problem is that Bazooka Joe is just not as iconic as any of the cartoon characters that have recently had big resurgences. If they put together an amazing movie, anything is possible, but I just don't see anyone flocking to the theater to see the new Bazooka Joe movie -- unless that can get Zac Efron to play Joe. And if they can do that, Efron needs to fire his agent.

His other ideas for the company are more reasonable. Eisner believes that the trading card industry has been taken over by hardcore collectors, and that the company needs to focus on making cards fun for kids again, the original intended market.

One thing's for sure: Eisner has big plans for Topps. And if he can pull even a fraction of it off, the controversial Topps buyout is going to look like one of the greatest fleecings of minority shareholders in recent memory.