Bloomberg News reports that Brazilian supermodel Gisele Bundchen refuses to be paid in dollars. In addition to landing undefeated (9-0) New England Patriots quarterback Tom Brady -- although that relationship could be on the rocks -- she is one savvy currency trader.
Gisele Bundchen is proving to be a shrewd analyst of the U.S. dollar's weakness. When Bundchen signed a contract in August to represent Pantene hair products for Procter & Gamble Co. (NYSE: PG), she demanded payment in euros. She'll also get euros for the deal she reached last October with Dolce & Gabbana SpA in Milan to promote the Italian designer's new fragrance.
"Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bundchen, the model's twin sister and manager in Brazil, said in a telephone interview in September from Sao Paulo.
Those Bundchens are smart cookies! Too bad I can't say the same for Treasury Secretary Hank Paulson and his strong dollar policy.
On an mildly related note -- Boston is clearly the hub of the sports universe. With the Red Sox having won the World Series in 2004 and 2007 and the New England Patriots defeating Peyton Manning's Indianapolis Colts last night 24-20 in an amazing fourth quarter comeback, it is absolutely great to be a sports fan in Boston these days. Even the Boston Celtics are winning.
Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in P&G securities.
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Reader Comments (Page 2 of 26)
11-05-2007 @ 6:41PM
JR. said...
amen to #15 anieb2.
11-05-2007 @ 6:45PM
PANJ1142 said...
Enosninrode...while you're learning how to spell engineer, take a grammar lesson too. The word "being" should be "been". "She's been the highest....." and "so it's been more than 8 years...
It's a damn shame to see the way the education system in this country has gone....No wonder she wants Euros...America,,wake up
11-05-2007 @ 6:45PM
PANJ1142 said...
Enosninrode...while you're learning how to spell engineer, take a grammar lesson too. The word "being" should be "been". "She's been the highest....." and "so it's been more than 8 years...
It's a damn shame to see the way the education system in this country has gone....No wonder she wants Euros...America,,wake up
11-05-2007 @ 6:46PM
J.B said...
Most of you people do not understand anything about foreign currency or the dollar value.
All you are doing is rip G Bundchen apart with anti-american hate sloagans. Shame on you ALL
Blame our Goverment and Regime for letting this happend, the soldiers stationed in Europe and all over the world are suffering tremendously over this and are screaming.
are you going to call them Anti-American to?
Protest and write to the Senators and change our country before you shout at others.
11-05-2007 @ 6:51PM
joe said...
FUCK HER the united states is the greatest country in the world GOD BLESS this country and all that it stands for...................
11-05-2007 @ 6:50PM
J.B said...
All of US is to blame for letting our country go to HELL.
Now its our almighty dollar that is hitting the skids.
First the White House and now the money. We sit around and do NOTHING, scream at others and blame the whole world, BUT US.
wake up America you are going under and the power is shifting starting with the dollar.
watch out once the investors run away, you can shut down Wall street.
11-05-2007 @ 6:51PM
Patrick said...
Good for her, I wouldn't except US dollars either........
11-05-2007 @ 9:31PM
Mark said...
I guess she needs to read that "this note is legal tender for all debts public and private". If not let the bitch starve. I knew some idiot would take a shot at republicans. Thanks for the comment pmj. Move to Cuba bumwipe.
11-05-2007 @ 6:59PM
aaa said...
the feijoada comment by this not so intelligent individual is an extreme show of how stupid some people can be. If Gisele has the choice to earn in Euros, she s absolutely right to make this demand, as the US dollar has fallen into disbelief and the Euro is a safe haven. Though I am sure she has not got into this conclusion on her own, she certainly made the wise decision. If Iwere her, i d demand part of it in Brazilian reais too, it has appreciated over 10% over the US dollar in 2007 alone. Where did this moron took it from that Gisele lived in a mud hut?
what an idiot! And as to feijoada, it s far better than hamburger and fries. As to the individual who said Gisele is ugly, he must urgently go see an eye doctor to get some glasses.
11-05-2007 @ 6:53PM
Patrick said...
the united states of israel is not the greatest country in the world, only the most hated country in the world!
11-05-2007 @ 6:53PM
John Palazzini said...
She's absolutely right! The dollar is worth shit and sinking daily thanks to the Bush administration. America will soon be a 3rd world country so might as well get paid in a decent currency.
11-06-2007 @ 4:49AM
roxi said...
Well its her contract and I guess she can have what she wants in it if the company contracting her wants to play ball...If she wants euro's she can have them. HOWEVER , that being said--I wouldn't cross the street to buy not even one thing she is "supermodel hawking". I will make sure I buy nothing from P&G and hell I can't afford anything for D&G. Tom Brady was a 2nd class fool to galavant all over Europe with this fugly classless woman...when his baby momma was preggers and alone through out much of it. She needs to take her anti-American fugly self outta here and stay out!! PS YOU are grossly overpaid any way you look at it!!!!!!
11-05-2007 @ 6:55PM
Lynn said...
She can ask to be paid in any form she wants, it's who she is getting accomodated by that really gets me going!! Pantene do us US DOLLAR using AMERICANS a huge favor take your shampoo's to your models home of Brazil and see if the consumption there meets your financial needs. I am fine not using anything she feels the need to advertise, plenty of US dollars to go around, just not her way or Pantene for that matter.
11-05-2007 @ 11:14PM
Lily said...
She looks like a man, Boycott her and send her homewrecking butt back from whence she came.
11-05-2007 @ 6:57PM
joe said...
Patric i sure hope you dont live in the U.S.A. if you do maybe we should throw you ot a plane over IRAN maybe you would like it better their.........
11-05-2007 @ 6:58PM
AL said...
Don't worry Chimp in charge and satan Cheney will be sure to make it worthless by the time their done riping off america.
11-05-2007 @ 7:16PM
H said...
Boycott any of the products that she peddles in the USA.
11-05-2007 @ 7:00PM
munchbeanz said...
Pay her with .....tacos.
11-05-2007 @ 7:00PM
Ken said...
Send her average looking butt back to South America and let her see how much she can make there. What a nerve.
11-05-2007 @ 7:05PM
fred said...
Giselle, which is a french womans name, smells like Leo. Thats gotta be enough to make you want it in dung chips.