Bloomberg News reports that Brazilian supermodel Gisele Bundchen refuses to be paid in dollars. In addition to landing undefeated (9-0) New England Patriots quarterback Tom Brady -- although that relationship could be on the rocks -- she is one savvy currency trader.
Gisele Bundchen is proving to be a shrewd analyst of the U.S. dollar's weakness. When Bundchen signed a contract in August to represent Pantene hair products for Procter & Gamble Co. (NYSE: PG), she demanded payment in euros. She'll also get euros for the deal she reached last October with Dolce & Gabbana SpA in Milan to promote the Italian designer's new fragrance.
"Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bundchen, the model's twin sister and manager in Brazil, said in a telephone interview in September from Sao Paulo.
Those Bundchens are smart cookies! Too bad I can't say the same for Treasury Secretary Hank Paulson and his strong dollar policy.
On an mildly related note -- Boston is clearly the hub of the sports universe. With the Red Sox having won the World Series in 2004 and 2007 and the New England Patriots defeating Peyton Manning's Indianapolis Colts last night 24-20 in an amazing fourth quarter comeback, it is absolutely great to be a sports fan in Boston these days. Even the Boston Celtics are winning.
Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in P&G securities.
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Reader Comments (Page 5 of 26)
11-05-2007 @ 8:29PM
IGUESSBORING said...
i wonder if she told tom brady to pay her in millimeters as opposed to inches?
11-05-2007 @ 8:30PM
GoodPlaza said...
SEE WHY SHE IS DOING THIS AND WHERE SHE IS HEADED NEXT: http://www.realityminute.com AND WITH GOOD TIDINGS SEE WHERE SHE IS GOING http://www.realityminute.com !!!!!
11-05-2007 @ 8:30PM
boomer said...
dear ghetto girl .
since AMERICA is obviously such a bad place , third world trash should go back to whatever third world s**thole she came from .
11-05-2007 @ 8:33PM
TONY said...
BABY YOUR LUCKY YOU HAVE WORK AND ONLY
WALKED THE STREETS A SORT TIME ?
11-05-2007 @ 8:34PM
nadia said...
Enosninrode, you should not try to correct the misspellings in comments if you cannot spell engineer. Also, the proper word is "been" not "being".
11-05-2007 @ 8:35PM
natalie said...
woah, does anyone else find it weird that one twin is a supermodel and the other is her agent?
think about it...
11-05-2007 @ 8:40PM
molhutchi said...
we all need to boycott P & G
11-05-2007 @ 8:44PM
Emma said...
She is smart. She makes a lot of sense business wise.
11-05-2007 @ 8:39PM
Jim Burns said...
We are in a small world, if she wants to be paid in euros, then so be it, business is business. If she can get more for her euros than dollars than more power to her, she. like anyone else in the world can make their own determinations on financial issues. We preach democracy well start living it she's entitled to her own financial decisions it's no one elses business.
11-05-2007 @ 8:44PM
bob said...
I don't care what you say about the dollar, Giselle. You are still gorgeous in my book!
11-05-2007 @ 8:49PM
fabio said...
hei, drock, this one is for you, i rather eat feijoada and look healthy than eat hamburguer and look gaunty or pale.
11-05-2007 @ 8:54PM
Frankly said...
"4. Hey drock, by saying she was living in a mud hut eating fejoida (the correct is feijoada). Her father is an engeneer and Had money already. Another thing, Since 1999 she's being the highest paid topmodel in the world, so it's being more than 8 years that she quit eating fejoida,lol. Viva Gisele
Posted at 5:56PM on Nov 5th 2007 by enosninrode"
Hey enos...If you're going to correct someone, you better be darned well sure that your post is flawless. In English, it is: "engineer," and "so it's being" should be: "so it has been." Also, "She's being the highest paid.." would sound better if it was: "she has been the highest paid..."
These are just some of your grammar/spelling mistakes. I would not have taken the time to point these out, had you not so jubilantly attacked another poster.
Heck, we all make mistakes...but remember the people living in glass houses???
Gisele is hot now, but it won't be long before she becomes a "has been."
11-06-2007 @ 8:38AM
White African American Civil Rights Activist said...
She's right; America is dying brecause of cursed illegal aliens and especially their cancerous jackpot babies. Soon the once almighty dollar will be worth no more than the lowly stinking Mexican peso.
The AD 2008 elections will probably be our last as a super-power because of them.
As a US history buff, I have never seen the US so seething. We are coming close to civil war if something isn't done about the infestation soon.
11-05-2007 @ 8:57PM
fabio said...
hey gray,brazilian debts were always paid on time . we never had to ask usa for help. remenber we are a powerful country, once we close our doors you will starve up here.
11-05-2007 @ 9:05PM
Frankly said...
"89. She's right; America is dying brecause of cursed illegal aliens and especially their cancerous jackpot babies. Soon the once almighty dollar will be worth no more than the lowly stinking Mexican peso."
I tend to agree. The globalists' do not care about boundaries/borders. They care about new markets and cheap labor. In the next thirty years, the good old USA will become a"third world country."
Gisele may be right today, but Europe is in deeper poo poo because of the radical muslim invasion...and, as history proved over and over...no backbone.
11-05-2007 @ 9:07PM
James said...
@ drock, dude, she's full white European Brazilian of German descent. Her family already comes from money way before she became a supermodel. White South American and white Mexicans make up the elite wealthy class down there compared to the poor Mexican beaner indios coming here illegally. Just because she comes from Brazil/South America doesn’t mean she grew up in the ghetto/barrio. Anyway, she's probably right and being smart and beautiful. The smart thing to do is invest your in gold instead of putting it in the bank where the federal/state government can get their hands on it. That's what I plan on doing investing in gold and silver. I'm not a financial expert but gold prices, ancient coin collections, comic book collections, and sports memorbillia won't go down anytime soon compared to paper currency.
11-06-2007 @ 8:19AM
White African American Civil Rights Activist said...
Whose job did the illegal alien steal today?
Lynch all illegal aliens and their jackpot babies.
This is OUR country; NOT theirs.
Goya....Habla ingles o muerta
Goya....Speak English or die.
MUCK FEXICO!!!
11-05-2007 @ 9:16PM
DonR said...
Going to call Social Security and have them pay me euro dollars. lol
11-05-2007 @ 9:16PM
Frankly said...
"That's what I plan on doing investing in gold and silver. I'm not a financial expert but gold prices, ancient coin collections, comic book collections, and sports memorbillia won't go down anytime soon compared to paper currency.
Posted at 9:07PM on Nov 5th 2007 by James"
James, you are right about gold, and even "ancient coin collections" as long as they are "gold" ancient coin collections.
As far as comic books are concerned....I think they may become valuable as toilet paper. Think now - if people are standing in soup lines, are they going to pay you $100.00 for a Superman comic book?
The price of anything is dictated by the demand.
11-05-2007 @ 9:23PM
Diane said...
I could care less and it would be great if her US company would find someone else. Pretty faces abound.
Who cares what she wants. If she works for a Euro company let them pay her in euros.
It's not a dumb idea, it's just pure greed though.
For myself I'm not into this shabby stuff, so really I don't care. People are too impressed by the 'big sell'.
I'm sure she could be easily replaced.
I'll go out of my way not to use a product she is a model or spokes person for.