Bloomberg News reports that Brazilian supermodel Gisele Bundchen refuses to be paid in dollars. In addition to landing undefeated (9-0) New England Patriots quarterback Tom Brady -- although that relationship could be on the rocks -- she is one savvy currency trader.
Gisele Bundchen is proving to be a shrewd analyst of the U.S. dollar's weakness. When Bundchen signed a contract in August to represent Pantene hair products for Procter & Gamble Co. (NYSE: PG), she demanded payment in euros. She'll also get euros for the deal she reached last October with Dolce & Gabbana SpA in Milan to promote the Italian designer's new fragrance.
"Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bundchen, the model's twin sister and manager in Brazil, said in a telephone interview in September from Sao Paulo.
Those Bundchens are smart cookies! Too bad I can't say the same for Treasury Secretary Hank Paulson and his strong dollar policy.
On an mildly related note -- Boston is clearly the hub of the sports universe. With the Red Sox having won the World Series in 2004 and 2007 and the New England Patriots defeating Peyton Manning's Indianapolis Colts last night 24-20 in an amazing fourth quarter comeback, it is absolutely great to be a sports fan in Boston these days. Even the Boston Celtics are winning.
Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in P&G securities.
Reader Comments (Page 1 of 26)
11-05-2007 @ 3:52PM
drock said...
giselle, did you forget 7 yrs ago you were living in a mud hut eating fejoida? wake up...
you are lucky you made it out of the ghetto!
and you need a lil more ass anyway! tha brazil ass looks better a lil plumper!
11-05-2007 @ 5:32PM
David said...
That's why there is no difference between a Democrat and a Republican: ALL of them are GLOBALISTS!
America needs to pull out of this rotten global economy NOW !!!
11-05-2007 @ 5:43PM
Chris said...
Then again, this might be the ultimate sign for a top in the market for Euros....
11-05-2007 @ 5:56PM
enosninrode said...
Hey drock, by saying she was living in a mud hut eating fejoida (the correct is feijoada). Her father is an engeneer and Had money already. Another thing, Since 1999 she's being the highest paid topmodel in the world, so it's being more than 8 years that she quit eating fejoida,lol. Viva Gisele
11-05-2007 @ 6:04PM
marion said...
-UCK THE BITCH SHE AM JUST AS ANTI-AMERICA AS ANT FASCIST DEMORAT!
11-05-2007 @ 6:05PM
marion said...
UP THE HO
11-05-2007 @ 6:07PM
homebuyersdepot said...
PROCTER & GAMBLE needs to send her packing....
Funny thing is the euro is beginning to take a dive.. I hope she gets a raw deal..
If you don't like the US dollar don't work in America you ugly sea witch.. My girlfriend makes her look like duffy ducks grandmother..She's way more pretty then Gisele Bundchen ...And that's a fact baby..
11-05-2007 @ 6:08PM
homebuyersdepot said...
Fire her ... Boycott any ad she is dispayed on...
11-05-2007 @ 6:09PM
Michael said...
Socioeconomics does NOT need: Models, NYSE, Chicago Board of Trade, FTC, Iowa (Ottumwa, Iowa City, Des Moines, Cedar Rapids) puke, TV, Radio, Music, Newspapers, and all forms of former Eastern and Southern Europeans, Episcopalians, some Blacks.
11-05-2007 @ 6:14PM
JBJG24 said...
PAY HER IN MONOPOLY MONEY!!!!!!!!!!!
11-05-2007 @ 6:20PM
joe said...
cant blame this babe for wantin euros. the us dollar is only worth about 57 to 60 cents on the world market.
11-05-2007 @ 6:21PM
Annie said...
She still has to pay US taxes in US dollars. She earned the money in the US. The dollar has lost over .40 since the war began.
11-05-2007 @ 6:27PM
Dayna said...
maybe someone should send Her manly barbarian brute ass back to the lab.
11-05-2007 @ 6:28PM
Grey said...
Ouch, that hurts! Giselle, you should have known that the U.S. were kind enough to waive Brazilian massive debt repeatedly. What goes around comes around! Be gone, you b*tch!
11-05-2007 @ 6:30PM
anieb2 said...
I think US companies should boycott her. She's happy enough to have made lots of money here in the States when the dollar was stronger. She should be happy enough to be paid in dollars...no matter what she makes, she is still overpaid for a useless job. The world's priorities (not just the US) are all screwed up when models, rock stars, and athletes make more money than teachers, nurses, firemen, policemen, or any other profession that has a real impact on society. She is a parasite.
11-05-2007 @ 6:31PM
tsantanact said...
If she's that "in demand" then she deserves to be paid in coconuts, if that's what she wants. It's good to be wanted! I don't understand all the hate towards her for wanting a specific currency. And enosninrode - if you're going to criticize someone for not spelling a word correctly, you might want to utilize your spell check. The word is "engineer" not "engeneer". kthxbye
11-05-2007 @ 6:33PM
Charles said...
She's right!!! Even the Canadian Dollars is getting stronger aginst the U.S. Dollar since it almost 1 to 1 right now... And when the Euro opened around 2000 it was trading around 65 cent to the Euro... Now it totally oppsite... So from a capitalist standpoint she is right on... Because the dollar is on the decline no one know when it going to be as strong as before...
11-05-2007 @ 6:35PM
Patty said...
If you don't like our dollars, stay the hell out of the US, give the money you earned back, oh, I forgot, you liked it then, so I guess you'll keep it...Stay out of the US if you can't support it...
11-05-2007 @ 6:36PM
pjmducks6 said...
One smart lady! With the fiscal mis-management of the U.S. economy by the borrow-and -spend Republicans, the dollar can only be expected to continue sinking!
11-05-2007 @ 6:36PM
Carol said...
This is not about anti-America. I work for a canadian firm and I made them send me a cheque in American dollars. So what?
I do it for convenience, but if I was smarter, I'd be money trading too.