Conde Nast's magazine empire is storied, full of names that lead their respective empires. Vogue is not only the leading women's fashion title in the world, but also the inspiration for many a book, movie, and TV show. Gourmet is the formidable leader in food magazines; But today, Conde Nast announced in a brief missive that the magazine, along with its companion web site, would both be shuttered after the December 2007 issue, a sudden and final blow to a title whose audience, perhaps, had aged out of the market for aspirational goods like Wolf ranges and Vespas (the magazine's readership of nearly six million has a median age of 51, and average income of $124,582). Could the magazine's advertisers have been affected by the sub-prime meltdown? Without a home equity line of credit, you can't afford $1,700 tubular fireplaces, I expect, or anything to be found in Gwyneth Paltrow's abode.
The website still brightly reports that, if you subscribe today, you're guaranteed the Gwyneth Paltrow issue -- her Hamptons home is profiled, along with the Harlem penthouse of Starbucks Corp. (NASDAQ: SBUX) darling Marcus Samuelsson. The sense of doom hasn't yet struck Gwyneth's happy purpleness.
Also from Luxist: Are shelter magazines in trouble?
But I wonder if Conde Nast has it wrong here -- the young, edgy readership of Jezebel mourns the magazine as their favorite in the category (though they're incorrect -- House & Garden and HGTV are two entirely separate companies), and homages to editor-in-chief Dominique Browning abound. I, too, have cut many an inspiration from the glossy pages of House & Garden, where a college friend once worked; I, too, was struck by the emotion behind Browning's editorial missives.
In an industry where loyalty is fleeting and poignancy is a weakness, House & Garden was one true thing. Maybe, in the final analysis, it was just too good to be true.











Reader Comments (Page 1 of 3)
11-05-2007 @ 8:54PM
Ro said...
wow, I've thrown away all those special offers except the last one - hmmm, feathering their nest while knowing the end was near? Pretty expensive issue even for Gwyneth!
11-06-2007 @ 10:43AM
Marcela said...
I can understand why they are shutting down. I subscribed to the magazine and it's pure advertising. It's very hard to find the articles between all the ads. I cancelled my subscription a while back.
11-06-2007 @ 11:33AM
MaryAnn said...
Hey...we have Better Homes and Gardens and Architectural Digest and many other home magazines....so we don't need House & Garden and sales must havebeen down so they made a decision to cut their losses.
11-06-2007 @ 12:01PM
Steve said...
I too shall miss Dominique's editorials. I shall also miss the Testy Tastemaker column. I looked forward to reading them every month.
11-06-2007 @ 12:04PM
Steve said...
I too shall miss Dominique's editorials. Her warmth was obvious with every one. I shall miss the Testy Tastemaker as well.
1-24-2008 @ 3:23PM
Sigrid said...
I agree with Steve, Dominique's editorial & The Testy Tastemaker were the best parts of H&G in the past few years. A water glass for over $3,000!!!??? Huge trees brought in to make a bare yard look as if it had been there for centuries???!!! There was almost nothing left in the magazine that someone who was even reasonably affluent could aspire to buying. It had simply become unrealistic. I had been a subscriber for almost 50 years & really was about to give it up, Conde Nast took care of that for me.
11-06-2007 @ 12:20PM
Vivi said...
I won't miss any of it because I never read any of it.
11-06-2007 @ 12:39PM
David said...
Does this mean I get a refund?
11-06-2007 @ 12:43PM
Brenda said...
I agree with Marcela. I stopped all my subscriptions for just that reason. All ads and those darned stick in postcard ads that make it impossible to just leaf through a magazine. Believe me, when you tear out all the ads you are left with about one fourth of what you started with. Its just not worth it.
11-06-2007 @ 1:07PM
Yasmine said...
How about all the money we paid for future issues on extended subscription and 2 for 1 gift offers?
11-06-2007 @ 1:55PM
MIKE said...
I PREFER "HIGH TIMES."
11-06-2007 @ 2:00PM
GERALDINE NELSON said...
I agree with Brenda I remove postcards before my ritualistic leafing thru from the back.
I won't miss Gwyneth and her "ersatz" style. This anti-American she can stay in the UK.
On the plus side: Several issues in a doctor's office gave me fantastic ideas about my garden. One of which provided me with a contest-winning idea.
G.Lawrence (#3 comment) has a good professional insights.
gn
11-06-2007 @ 2:01PM
laura said...
G. Lawrence, you are absolutely right. This is not a hopeless cause. They do need some fresh blood; people who have a passion for the magazine. Use the publicity now to get it going House & Garden. All is not lost.
11-06-2007 @ 2:12PM
James said...
Maybe if magazines like this boasted about how most of us live, they'd survive. Quite frankly, I'm more interested in what some of your homes look like. Not Gwen Paltrow's. It's not like she designed it anyway.
11-06-2007 @ 2:46PM
Darla said...
I too am sorry to see the magazine go, although I do agree with the person that said it was mostly ads. Still, the ads gave insight to new home products. My favorite magazine is still Traditional Home Magazine. If that fails.. all is lost.. it's my home decorating Bible! RIP House and Garden.. you will be remembered with fondness..
11-06-2007 @ 2:50PM
Scott said...
Home & What?
11-06-2007 @ 3:15PM
Rollando said...
They are shutting the magazine down with 6 million subscribers? Something aboit this picture does not seem right. Then they should try something else. How about merging it with another magazine of theirs? Or better yet, sell it off to somebody else to give it a try where they had failed.
11-06-2007 @ 3:37PM
June said...
I stopped subscribing to this magazine several years ago because I thought they had changed the entire format to "Advertisers' Ads Only." I couldn't find anything inside about home or garden! All this publication needs is a new editor and a new marketing executive.
11-06-2007 @ 3:45PM
AJ said...
You Yanks need a lesson in what works and what doesn't. In a world of everything must be new and bright, anything older than a few years becomes passee and tired for the media fed, attention deficit affected masses. Something that has outlasted all the fads, and short-lived bad ideas not only might have, but does have staying power, and plainly still has mass appeal. But no, it is old, it is tired, we must kill it before the world thinks we are old and tired too. No, we don't think you are old and tired, we think you are young and SPOILED!
11-06-2007 @ 3:53PM
jill said...
I will genuinely miss this magazine. I am sick of the uninspiring, blandtastic design from some of the other shelter publications. H & G could take modern design and combine it with the traditional and unique, for a look that expressed creativity and individuality. Advertising is a part of life. If I had to flip through pages of advertising to get to that one mouth dropping page, it was well worth the wrist action.