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Why isn't Sprint racking up more customers?

Posted Nov 5th 2007 3:04PM by Brian White
Filed under: Consumer experience, AT and T (T), Sprint Nextel Corp (S)

Sprint Nextel Corp. (NYSE: S) can't seem to climb out of its funk. The company continues to lose customers to the competition, it ousted its CEO a month ago, and the customer service rap the wireless carrier gets from just about all the media I see is atrocious. It's no wonder the third-largest wireless company gets smacked around more than a well-played racquetball.

To set the record straight, I am a Sprint customer. After having tried the other national wireless carriers, the one that just works best for my family is Sprint. Let me preface this by saying YMMV (your mileage may vary). The phone I use, the clarity of every voice conversation, the roaming capability I have nationwide and the data features I receive all work pretty flawlessly and have for some time. And the cost is very reasonable. When I've emailed Sprint customer service for questions and changes to anything on my account, responses typically take no more than 18 hours and aren't canned replies -- they are written to answer my questions, not pawn me off to a website for help.

So, it's interesting to see that Sprint receives such a bad rap these days. In my experience over a few years, the company's products, service and support are top-notch. I cannot say that about my experience with T-Mobile (NYSE: DT) or Cingular, now AT&T (NYSE: T). Dropped calls with those providers were normal, and the value was just not there for what Sprint supplies. Things may have changed since 2005, of course.

So, although Sprint may be down for the count at the moment, I wonder when the company will rise to beat the market perception it has right now. Investors may not be pleased, but this customer is. I don't plan on giving my wireless business to any other company, as long as Sprint continues to treat me like it has in the past, which is rather good compared to almost any other company I do business with.

Tags: Nextel, S, Sprint, Sprint Customer Service, Sprint Nextel, SprintCustomerService, SprintNextel, T-Mobile

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