Target jumps on green bandwagon with reduced PVC use


Wal-Mart (NYSE: WMT) has been making headlines for months with its environmental initiatives, and now Target (NYSE: TGT) is in the news. The retailer announced that it will be reducing the use of PVC in packaging and children's products.

The EPA classifies PVC as a human carcinogen. Target has been the subject of protests from environmental groups pressuring the company to reduce its use of PVC and be more environmentally conscious. Of course, Target says its plans to reduce its use of the product predate the protests.

Target's corporate website has a page devoted to its environmental initiatives. A few of the highlights:
  • "Energy-efficient fluorescent lamps are used throughout our stores, a first in the retail industry. We are currently changing our sales floor lighting from a three-lamp to a two-lamp fixture, which will reduce our energy consumption by 22 percent."
  • "Four stores in California draw 20 percent of their annual electricity needs from their own rooftop solar-panel systems. In 2007, Target will retrofit 14 more California stores to operate on solar power."
  • In 2006, the company "reused 385 million garment hangers and recycled 2.1 million pounds of plastic and 153,000 pounds of metal from broken hangers."
Wal-Mart and Target appear to be locked in a battle to one-up each other on environmental responsibility, and that's great news for the planet.

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