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Should eBay split itself up?

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Any savvy eBay (NASDAQ: EBAY) seller will tell you that oftentimes items sell better together. For instance, a set of 1959 Topps baseball cards would likely fetch more than the individual cards.

But other times, especially in the case of items that aren't really related, you'll get more listing them separately. For instance, The Backstreet Boys new CD probably wouldn't sell well packaged with Kurt Cobain's Journals.

Given the wide variety of business that eBay now has under its umbrella -- Skype, PayPal. StubHub, and others -- some are suggesting that it might be time for eBay to split itself up, or at least divest a few non-core assets. According to The Wall Street Journal [subscription]:

So why aren't investors giving eBay proper credit? Ms. Whitman's big $3.1 billion purchase of Skype and subsequent need to write-down that business's value left a lingering impression that she is an empire builder. One way to show that isn't the case would be to push some of eBay's businesses out of the tent.

PayPal might find independence handy. Rivals Amazon or Google might reconsider their aversion to using Paypal's services if it wasn't run by a competitor. Spinning it off or selling a stake in a public offering also might reduce the conglomerate discount attached to eBay. Selling may not be as fun as shopping, but it usually is more lucrative.

But The Journal already summed up the problem: All the indications would seem to be that Meg Whitman is an empire-builder, making any strategic changes unlikely without outside pressure.

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Last updated: July 11, 2009: 03:47 AM

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