Windows Live services and applications were honorably discharged from "beta" status this week as Microsoft Corp. (NASDAQ: MSFT) gave the entire world full access to www.live.com, along with releasing email addresses at the live.com domain name. Get yours today!

In addition to officially launching Windows Live, the world's largest software maker is preparing an online advertising blitz that will reach "billions" over the next few months, according to the company. In terms of actual impressions to customers, the company expects about 10 billion of them through the end of the year (roughly). That's quite a push, yes?

Windows Live is Microsoft's attempt to offer a complete suite of online tools from email to maps to social networking to instant messaging -- and all available from a single "dashboard" where all products are cross-promoted and fully integrated. Google (NASDAQ: GOOG) has been doing this too in the last year, part of its iGoogle initiative.

This is being seen as Microsoft's largest effort yet to recruit and keep eyeballs to its cross-linked array of consumer web offerings so it can glean more advertising revenues from those eyeballs a la Google AdWords. The software maker is well behind its rival, in seeing revenue from advertising, but it is making progress here. Time will tell if it is enough progress.

DISCLOSURE: I own MSFT shares as of 11-8-07.