Can the new Chevy Malibu save GM?

The big auto companies have seen lots of bad news lately. General Motors Corp. (NYSE: GM) just announced a record loss of $39 billion, and even though the number reflects one-time tax losses, it still managed to shock Wall Street. A week ago, Toyota Motor Corp. (NYSE: TM) also stumbled badly when Consumer Reports downgraded the reliability ratings of several of its most popular vehicles, including the V6 Camry. And with the US economy heading into what may already be a recession, the outlook for car sales is pretty grim.

However, a bit of good news for GM emerged this week as the 2008 car reviews came out. The new Chevrolet Malibu is finally here and it looks like it could help GM regain ground it has lost to Toyota and other foreign manufacturers in the last few years. I was a bit worried a few months ago when Chevy failed to make the Malibu available for early review. In Hollywood, this is a sure sign that the product is a dog and beyond repair, and I was afraid that this was true in Detroit as well. But the reviews are coming out and they are all positive.


Our pals at Autoblog are pretty excited about the car. In their First Drive review, they admit to "gushing" about the car: "This car has one of the best mid-size interiors to come out of Detroit . . . ever." And these words are not coming from GM flacks. The reviewer went out of his way to say that he is a GM skeptic: "My last GM-made car was 13 years ago, and was awful. I swore I'd never step foot inside another GM showroom. [The Malibu] could very well change my mind about that. It's got the looks, the character and the interior to challenge Camry's reign, and it's about time. If the Malibu can be built to the same quality standards as Toyotas 'supposedly' are, GM is back."

I say it's about time GM started producing cars that can challenge Toyota. There's no reason the best-selling sedan in America can't be made by an American company. Now that the SUV craze has finally passed, GM and the rest of Detroit can get back to making good cars that sell for a reasonable profit. That model has worked very well for Toyota and Honda, and should work just fine for the revitalized American producers.
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